Markus Boberg

As Global President Hospitality at ASSA ABLOY Hospitality, Markus Boberg is responsible for maintaining relationships with key clients within hospitality markets worldwide. Based in Stockholm and a member of the ASSA ABLOY Global Solutions team since 2015, Boberg is a seasoned sales and marketing professional with more than 15 years of experience. His expertise is key in identifying and providing hoteliers with cutting-edge solutions that address their specific security access needs. Such industry leading innovations include state-of-the-art electronic door locks, safes and digital key-issuing platforms. Prior to joining ASSA ABLOY Global Solutions, Boberg held numerous notable positions including being appointed vice president of sales and marketing for Lernia AB, where he leveraged his skills to build a successful digital and indirect sales strategy. Also participating in the creation of ecosystems and partnerships, Boberg is credited for his efforts in assisting the company with taking its business revenues to the next level. Additional roles previously held by Boberg include business area manager at STANLEY Security, and vice president of sales and marketing at Extenda AB, where he was responsible for establishing a sales pipe from the ground up, and creating three successful sales channels via strategic global partnerships. Boberg holds an MBA, along with a Masters in Public Administration and Business/Managerial Economics from Stockholm University. He also holds an MBA Masters in Public Administration from Gothenburg University.