Katia Savoca

Katia Savoca is an extremely accomplished revenue management professional with more than 10 years’ experience in maximising revenue and profit for the hospitality and car rental industry. Originally from Italy, Katia moved to the UK 20 years ago where she started her career in hospitali-ty. Having worked her way up in the Yield and Revenue management field, Katia worked for prestig-ious companies such as Maybourne, Ramada, Thistle, Millennium and Chelsea FC implementing revenue techniques and strategies to hotel bedrooms, meeting rooms, F&B and football packages.

Her true passion for revenue management led her to move to the car rental industry where she has been applying her knowledge and experience in an industry with unconstrained availability. In her current role of Head of Revenue for Europcar, Katia has successfully implemented a revenue man-agement system and maximised profit for car and van rentals. In her free time, Katia loves spending time with her family. She is also a marathon’s runner, a fine violin player and horseback riding lover.