Lina Zhong

Lina Zhong has a Ph. D in Human Geography from the College of Urban and Environmental Science, Peking University in China. She completed her doctoral studies at the School of Tourism and Hospitality Management, Hong Kong Polytechnic University, Hong Kong. She has 14 years of experience in extensive research and consultancy experiences both in mainland China and Hong Kong. She has a broad-based interdisciplinary training in human geography , city planning, destination planning, and recreational design with particular expertise in regional planning focus on tourism development and recreational design. She has over 40 projects on regional and tourism planning in China, Including tourism planning for Great Wall and Hangzhou City.

As a Visiting Professor, Lina is analyzing attributes and market of wellness tourism, particularly in China, within a big data based method.