Dr. Xiaoxiao Fu

Dr. Fu is a researcher specializing in consumptive experience and well-being in hospitality and tourism. Her research focuses on effective marketing of experiential products to enhance consumer experience, particularly in destinations, theme parks, resorts, exhibitions, and festivals. She investigates how consumers interact with these places, the outcomes and benefits of hospitality and leisure experiences, and the impact of personal and interpersonal factors on marketing practices and guest satisfaction. Dr. Fu's work contributes to understanding consumer experience and well-being in the hospitality and tourism industry, with a recent emphasis on sustainable experience and consumption.