Chekitan S. Dev

Chekitan S. Dev, the Singapore Tourism Distinguished Professor at Cornell University’s Peter and Stephanie Nolan School of Hotel Administration, is an internationally renowned scholar and thought leader on marketing and branding in the hospitality, travel, and tourism industries. As an expert witness, he has testified in depositions, at trials, and at arbitration hearings regarding hospitality-related matters, in the United States and internationally, including multiple cases involving hotel owner–brand relationships and the online travel industry. Professor Dev has consulted on marketing and branding for major corporations. He has built more than forty years of experience analyzing an array of issues involving hotels, travel, and tourism. His recent research has focused on how branding and rebranding affect both public perceptions and profitability in the hospitality industry. An award-winning author, Professor Dev has seen his book, Hospitality Branding (Cornell University Press), as well as over one hundred articles published in leading academic and practitioner journals, including the Journal of Marketing, the Journal of Marketing Research, and Harvard Business Review. He has coauthored multiple case studies for Harvard Business School and in 2019 received the overall winner award for best case study from the Case Centre at the Cranfield School of Management (UK). The American Marketing Association recognized Professor Dev and his coauthors as finalists for the Best Service Research Paper of the Year Award for their article “Return on Service Amenities” (Journal of Marketing Research, 2017). Hospitality Sales and Marketing Association International (HSMAI) has selected Professor Dev as one of the “Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing.”