Chekitan S. Dev

Chekitan S. Dev, PhD, is professor of marketing at Cornell University’s School of Hotel Administration in the SC Johnson College of Business, where he has received multiple awards for teaching excellence. A globally renowned thought leader with over 125 publications to his credit, Dev is recognized as the leading expert on hospitality marketing and branding, and has won numerous research awards. An active consultant, expert witness, keynote speaker, and workshop leader, Dev has served corporate, government, education, advisory, legal, and private equity organizations in over 40 countries on six continents. A sought after commentator on hospitality and travel trends, he is also active in professional and community service, serving as reviewer for peer reviewed journals, advising hospitality startups as a board member, and served the AHLA Chairman’s Marketing Task Force and Tompkins Tourism Marketing Committee, as well as teaching in the Hotel School’s Entrepreneurship Boot Camp for Veterans.