Alita Watson

Alita Watson is the Director of Leadership and Development at Sonder headquarters in San Francisco. As the company’s official embedded coach, Alita helps empower Sonder employees to speak up, challenge ideas, and collaborate effectively. Before joining Sonder, she worked as an executive coach and founded an NGO in Ghana that helped underprivileged young women gain access to education. In this edition of “Life at Sonder,” Alita talks about how her role came to be and how principles and feedback can make culture a driving force at successful companies.