Abigail Ward

Abigail is a freelance Digital Marketing and Communications professional, with specialism in SEM (Search Engine Marketing), CRO (conversion rate optimization) and omnichanel campaign management. Having worked for consultancy firm, Accenture, and various other agencies she has gained experience on paid search accounts, performing account management and optimization on Google Ads campaigns. In addition, Abigail has strong knowledge of the processes and best practices of SEO through content marketing, working to develop in-bound marketing strategies and execute SEO research, copywriting optimization projects. Abigail has worked with big brands and household names in FMCG, Finance, Luxury, Technology, Hospitality, Education and Construction sectors. She has also project managed large scale projects across multiple markets and languages which rely on multiple stakeholders. Abigail describe herself as a maximizer, capable of getting the best results out of a team. She keeps team members motivated through well-communicated shared goals and my positive attitude.