Matthias Fuchs
Assistant Professor and Director of the Institute for Customer Experience Management
Dr Matthias Fuchs has extensive industry experience in brand management for premium beauty. His research focuses on digital and sustainable consumption and is published in prestigious academic marketing and business journals (e.g., Journal of Marketing Research)
Route de Bern 301
Lausanne, 1000
Switzerland
Phone: 41 21 785 1111
Lausanne, 1000
Switzerland
Phone: 41 21 785 1111
