Shane Middleton

Shane leads all Strategic Partnerships efforts at M3, working closely with internal teams and industry service partners to develop and maintain the best collaborative relationships servicing today’s and tomorrow’s hoteliers. He also works with the M3 product and services teams to add a practical perspective of a hotel operator in the processes and design of service offerings and product features. Shane started his career in the accounting department of an architecture/design firm and spent his early days in public accounting before moving to the hospitality industry in 2012. Shane rapidly gained experience in every facet of hotel management and development, including accounting/finance, legal, construction, openings, transitions, process design, technology, and software development. Shane first came to M3 to lead the Business Practice Consulting efforts before moving into his latest role in 2022. Shane's work can also be seen in various internal and industry publications through interviews, webinars, and whitepapers.