Cory Falter

Cory is obsessed with growing revenue for Hospitality B2B brands. He is a Partner at Lure Agency, the current President of HSMAI San Diego, and the host of the InnSync Show podcast. His company, Lure Agency, is a full-service B2B sales and marketing agency in the hospitality industry that recently celebrated its twelfth anniversary in 2024. Their expertise is helping in-house hotel and industry suppliers' sales teams identify, convert, and retain more revenue using their proven relationship marketing methodology. Their list of current partners includes BenchmarkPyramid, TTI Technologies, and HotelExecutive. He’s an SDSU Dad of Twin Daughters, a former Pro Motocross rider, and a forever 80s new-wave fanatic.