Jason Pirock

Jason Pirock serves as the head of marketing for Springboard Hospitality, a premier third-party hotel management company, currently operating 48 independent hotels in metropolitan and leisure destination markets across 14 states. An award-winning marketing executive, entrepreneur, and advisor, he is responsible for the branding and marketing of Springboard Hospitality, overseeing all brand development, integrated marketing strategy, customer acquisition, and growth acceleration through digital and traditional marketing efforts including content strategy, public relations, lifestyle and social media.

A Brand Innovators’ “40 Under 40” recipient, Pirock has more than 17 years of experience in hospitality and retail marketing, working with reputable brands such as Hyatt, Target, and Sears, during which he led branding and promotional campaigns. Prior to Springboard Hospitality, he was the Vice President of Marketing for Aparium Hotel Group, which owns, operates, and develops boutique hotels, restaurants, and bars throughout the U.S. There he built and propelled the marketing department from the ground up and was responsible for all enterprise and property integrated marketing efforts as well as digital strategy.

Based in Chicago, Pirock is a member of Club CMO (formerly The CMO Club), a strategic Advisor for Wanderland (the world’s first and only kids hospitality consultancy) and also sits on the Advisory Council for the Brand Innovators Labs. He has spoken at several conferences including Digital Travel Connect, Hotel Data Conference, Direct Booking Summit, and Brand Innovators, in addition to being featured on podcasts such as Roger Hurni’s “From Persona to Personal” and Revinate’s “Hotel Moment.” Pirock holds a bachelor’s degree in marketing management from The University of Akron.