Rhett Hirko

Authentic luxury is easy to say but hard to execute. What makes Rhett passionate about what he does centers around his organization, Preferred Hotels & Resorts. It's a collection of over 700 fine hotels, all of them independent - the epitome of authenticity. Each has a unique story. Given Rhett's deep hospitality background, he loves helping drive revenue for such a diverse, interesting group of properties with managers that have a yearning for learning. And as he'd lived in so many places around the world, Rhett loves that he can relate to what makes us all different. When Rhett's not at work? You can find him jogging along the back roads of the Southern California wine country, taking in the beautiful views!