Ivana Johnston

Ivana Johnston is CEO of Puzzle Partner, a marketing consulting agency that helps the world's most innovative companies become unforgettable brands. She's a trusted advisor with deep expertise in advanced technologies, branding, and marketing, guiding clients across industries — including travel, hospitality, and wellness — through market expansion, strategic positioning, and growth-focused transformations. Ivana has a proven track record of driving competitive advantage and high-value exits, including a recent startup acquisition for $90M. With 20+ years of experience, she's a sought-after consultant and hands-on startup advisor who delivers results. A member of the Forbes Agency Council and Forbes Business Council, Ivana's thought leadership is regularly featured in Forbes, Entrepreneur, and other leading publications, including contributions to Forbes Expert Panels® on the integration of technology and business success.