Cheryl Sott

Cheryl is managing director of Trinity Spa Advisors is an expert in hospitality spa: optimizing finances, operations, and guest experiences. She is trusted by owners, investors, and management for stellar results. Cheryl is known for maximizing financial performance, operational excellence, and guest experience enhancement within the spa hospitality industry. Utilizing her proprietary Spa Audit™ methodology, a powerful tool in exposing gaps, she uncovers opportunities, and maximizes spa performance while assisting with fiduciary obligations. Her expertise in spa asset management has earned her recognition among ownership groups, investors, and management firms alike, making her a valued partner in achieving unparalleled results in the spa hospitality landscape. In her 25 years in the spa industry, she has worked with luxury spa hotels and casinos and independent properties. Cheryl is an active member of Cayuga Hospitality Consultants.