Field & Stream Lodge Co.

Starwood Capital and Adventurous Journeys Capital Partners have created Field & Stream Lodge Co. to offer modern, affordable lifestyle lodging across the US. Field & Stream, a branded hospitality platform, will leverage the iconic American brand established in 1871 for its authenticity and recognition in the generic hotel market. The Field & Stream platform aims to initially create approximately 20 to 25 hotels, first targeting U.S. markets in close proximity to authentic natural experiences, including national parks, beaches, mountain and ski towns. Together, Starwood Capital, through a controlled affiliate, and AJ Capital will leverage their collective real estate acquisition, investment and development expertise to create a unique brand in a virtually undifferentiated segment that can scale rapidly. The U.S. outdoor recreation industry is thriving, enhanced by pandemic-driven consumer lifestyle changes, and Field & Stream's assets will be strategically located in markets where existing lodging options are lacking or outdated for modern consumer preferences.

Field & Stream Lodge Co. is a brand by Starwood Capital Group
Starwood Capital Group operates 4 brands