The course will focus on presenting, illustrating and discussing what hospitality concepts are exactly, how to design and implement them.

Course content

Each session will develop a specific aspect of designing concepts for
hotels and Food & Beverage businesses:

  • Fundamentals: history, role and evolution of hotel and F&B concepts
  • Strategy: hospitality concept framework
  • People: target segments & community building
  • Story making: brand story canvas
  • Space: zoning, customer flow, interior design
  • Services: offering and digitalization
  • Identity & Communication: visual identity, creative content, communication channels

What makes this course special?

  • Insightful guest speakers who launched fresh hospitality concepts
  • Opportunities to network with other participants and guest speakers
  • Variety of learning formats, including team work, workshops and discussion with industry experts
  • Course offered by EHL, ranked #1 in 2020 QS World University ranking for Hospitality & Leisure Management Universities
  • All course material accessible through an online Learning Management System

Why take this course?


You should take this course if you want to:
  • Learn how to design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations
  • Discover how existing hotels, restaurants, cafés, bars and private clubs can be turned around with a strong concept

Who Should Attend?

This course is particularly designed for you if you are an entrepreneur or if you hold a managing position in a hotel, private club, F&B group or hospitality-related business, with a minimum 5 years' experience. Typical participants are:

  • Hospitality Business Owners & Entrepreneurs
  • Hotel Managers

CLICK HERE to learn more about this course.

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For more information please contact Anne TREACY-PELICHET

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