Curate is an exclusive benefits for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format. The forum is also unique in that it provides an opportunities for sales, marketing and revenue management executives across a wide array of companies to discuss the implications of these trends across each discipline.

Commercial Strategy

HSMAI's Curate 2022 will focus on how to design and build a commercial- centric organization that is strategically designed to optimize profits.

The evolution within the hospitality industry to break down silos between commercial disciplines — especially sales, marketing, revenue management, and distribution — has accelerated. And the emergence of the word "commercial" in titles at the property and corporate levels has created much conversation about strategy, organizational design, and scope in recent months.

At Curate 2022, we'll dive into how we can harness the innovation and technology that has emerged from the convergence of sales, marketing, and revenue optimization to create holistic commercial strategic organizations. To accomplish this, we'll learn from leaders and case studies from inside and outside the hotel industry, interactive discussions, and collaborative brainstorming.

Visit website
Related