Registration is now open for the Thailand Tourism Forum 2024, which marks the 13th year of the country's largest hotel event. TTF2024 is a fast-paced, candid forward look at key trends and issues facing the hospitality industry. Organized by C9 Hotelworks, this is a timely beginning of the year report card on Thai tourism.

Featured topics and speakers include Google on emerging AI for hospitality, a look into Thailand's leadership in lifestyle hotels, Michelin restaurants and how properties are now being led by innovative bars and restaurants. Leading data performance group STR dive into what has happened to the China market to Thailand. JLL Hotels and Hospitality will provide an overview of hotel transactions and Horwath HTL on the emerging glamping and outdoor accommodation sector.

Other timely subjects will be branding leader QUO on post-pandemic organizational change, and panels on food and beverage branding and sustainability. Tech remains a key industry focus, and this year's TTF2024 will see a special prequel innovation pitch session, title 'The Thaiger Cage. You won't want to miss this dynamic, provocative and idea driven forum. Attendance is free but must be confirmed by registering now as seats are limited.

Date: Monday, 15 January 2024

Venue: InterContinental Bangkok

Organizer: C9 Hotelworks Hospitality Consulting Group in partnership with Horwath HTL, STR, JLL Hotels and Hospitality, QUO, Delivering Asia Communications, AMCHAM Thailand, Creative Concept AV, Phuket Hotels Association

Registration Attendance is complimentary. Advance registration is required and only those with confirmed Eventbrite registration QR codes will be allowed entry.

2:00 pm onwards Registration Open
3:00 pm to 3:50 pm Prequel - "Thaiger Cage" - Hospitality Innovation Tech Pitch Competition

  • Michael Kenner, Co-Founder and Chief Executive Officer, FazWaz(Moderator)
  • Poe Aye, Founders & Creative Entrepreneurs, FACE

4:00 to 6:00 pm Main Event - Thailand Tourism Forum 2024

The Big Pivot - How AI Can Help Thailand Hospitality Evolve

  • Aditip Panupong, Industry Head - Strategic Partnerships, Google (Thailand)

The Meteoric Rise of Lifestyle Hotels

Gastro Tourism for Destination Branding

  • Oli Marlow, Group Executive Chef, Aulis London and Phuket, Roganic Hong Kong
  • Natalie Phanphensophon, Chief Operating Officer, COCA and Mango Tree Restaurants
  • Nithee Seeprae, Deputy Governor for Marketing Communications, Tourism Authority of Thailand (TAT)
  • (Moderator) Sumi Soorian, Restaurant & Bar Consultant, Mrs B Bar & Table

Forget the Box, Thailand Accommodation Heads Outside

Inside Thailand's Big 3 Markets - China Russia and What About India?

  • Kim Ong, Regional Director - SEA, STR

Diving Into Hotel Conversions - A Case Study

Thailand Hotel Investment and Transaction Market Update

Reinventing the Hospitality Organization - A Look Inside the Journey

Tech Innovation and Automation in Thai Tourism

  • Pierre-Yves Lefebvre, Co-Founder, Avalon Analytics and Sarah Ball, Head of Partnerships. Avalon Analytics

Restaurants and Bars, Creating An Identity and Brand

  • Ben-David Sorum, Club Manager , SOHO House Bangkok
  • Leanne Reddie, Commercial Leader, AZERAI Resorts
  • (Moderator) Sam Sheldon, Director of F and B Strategy, SOCIAL F+B

Getting Real with Green

Wrap Up - The Biggest Bang

Event Co-Hosts

  • Karan Kaul, Deputy CEO and Head of Business Development, Absolute Hotel Services (AHS)
  • Viona Zhang, Deputy Managing Director, C9 Hotelworks

6:00 pm onwards: Networking Cocktails - with compliments of IHG Hotels & Resorts and InterContinental Bangkok

Special Promotion Hotel Rates for TTF 2024 Delegates:

Holiday Inn Bangkok - Thailand Tourism Forum 2024

InterContinental Bangkok - Thailand Tourism Forum 2024

Unique QR Code - Eventbrite Ticketing
TTF 2024 will again use Eventbrite for event registration, ticketing and access. Only registered and confirmed delegates having an official Eventbrite ticket will be granted entry to TTF 2024. Eventbrite tickets will have a unique user QR code which must be presented for scanning on your smartphone or in paper form upon entry. There will be no exceptions; no ticket, no entry. The Eventbrite ticket will help to ensure delegates safe access and mobility at the event.

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