WiT Japan & North Asia is the Tokyo-based edition of the Web in Travel (WiT) conference first launched in Singapore in 2005.

It was launched in Tokyo with co-founders, Kei Shibata and Aya Aso, in 2012 to act as a bridge between Japan & North Asia and the rest of the world to unearth and share the latest innovations and trends happening in travel technology, distribution and marketing in one of the world's most dynamic and biggest travel markets.

Its objective is to showcase the dynamism and diversity of the Japanese & North Asia travel startup ecosystem, as well as the trends, issues and opportunities within the online travel market. For global travel brands, it will be an opportunity to learn about an exciting growth region as well as form relationships and build partnerships for the future.

For travel players based in Japan and North Asia, it will be an opportunity to take lessons from the rest of the world and build relationships for global outreach.

In 2024, WiT Japan & North Asia compromised two days of sessions aimed at empowering startups and nurturing the startup ecosystem, serving as a platform for thought leaders to share insights and lessons and unearth opportunities for the future.

WiT is a community for anyone passionate about travel technology, distribution and marketing. This basically means if you love travel, and if you are a bit of a technology freak in terms of wanting to understand how technology is changing travel and travellers, you are one of us. We provide news through our website and social platforms, and run events that are strong in content and different in style and delivery. We launched our first event in 2005 and have been spreading learning through events in Singapore and Asia, including Malaysia, Seoul and Tokyo, and the Middle East and Africa. As part of the Phocuswright family, and Northstar Travel Group, we also have taken our events to Europe and the US. Our purpose is to take your mind to new places so that together, we can accelerate travel innovation to delight travellers and support local communities. WiT is a wholly-owned subsidiary of Northstar Travel Group, the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/ retail, corporate/ business travel, business and sports, meetings, incentives and travel technology.

This event is organized by NORTHSTAR Travel Group