Accor posts €2B loss, lays out 2021 strategy
Accor has set its ALL loyalty program as one of the business's strategic focuses for 2021.
Announcing results for 2020, the hotel giant says it wants to speed up its personalization efforts via the loyalty scheme that was first unveiled two years ago.
Accor posted a net loss of almost €2 billion for the year, with consolidated its revenue figure of €1.6 billion coming in down 60% on revenue in 2019.
The company's EBITDA loss was €391 million.
In its HotelServices business, Accor reported revenue of €1.1 billion, almost down almost 60% year-over-year.
