What Is Bleisure Travel, And How Is It Transforming The Hospitality Industry?
As the name implies, bleisure is part business travel, part leisure travel. It’s combining a work trip with an extended vacation before, during or after the work event.
With more people working remotely because of the pandemic and a surge of people starting to travel again, bleisure has seen tremendous growth in recent months.
Bleisure was growing before the pandemic but has taken off recently. It’s poised to take over traditional business travel in 2022 and beyond. 89% of people plan to add personal vacation time to their business travel this year—many of whom will bring family and friends along.
And it’s easy to see the appeal, especially after a tumultuous few years. People can travel for a conference or event and then spend an extended vacation in the area while they work remotely.
What Does it Mean for the Hospitality Industry?
After a challenging past few years, bleisure travel opens the door to new opportunities in hospitality and creates a new type of traveler, one who is there just for business or just for fun. With this new type of travel, hospitality companies have the chance to adjust and tailor their services.
