Hospitality Designers Say Pantone's Color of the Year Boasts Playful, Laid-Back Influence
Splash of Bold Color 'Viva Magenta' in Lobbies, Guestrooms Can Set Tone for Hotels in 2023
Designers agree that Pantone’s Color of the Year 2023 was a good choice, however, they have differing opinions on whether its trendiness will be long-lived.
Viva Magenta — a shade rooted in nature descending from the red family and expressive of a new signal of strength,
according to Pantone — earned the top honor from the color-centric design company at the beginning of the month.
Julien Legeard, founder and principal designer at Legeard Studio, said Pantone’s choice of a bold color didn’t come as a surprise after its selections over the past few years.
It’s fun and playful, and we’ve certainly seen hints of it over the last few years on Instagram and installations,
he said in an email interview. It feels very modern and dynamic as a warm, rich hue that brings vibrancy to any design.
Even though Legeard is a fan of the color, he said he doesn’t believe it will have staying power when it comes to hotel design.
I see this as more of a short-term trend,
he said. Color trends are cyclical, and it’s something designers and hoteliers will have a lot of fun with for the moment, but I anticipate most people will choose more classic colors in the long run.
