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Cool jobs you could have in the future - What is a Brand Manager?

Welcome to a series that’s all about your future and the exciting possibilities waiting for you in the professional world! If you’ve ever wondered what cool jobs are out there, you’re in the right place. We’re kicking things off by unveiling the sec...

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Brand Marketing

EHL Hospitality Business School

Competitor based pricing for hotels: A complete guide

Competitor-based pricing or competition-based pricing is a data-driven approach where businesses use advanced analytics to set their prices based on competitors’ rates. In the hotel industry, this involves leveraging sophisticated pricing algorithms...

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Sales & Marketing

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Revenue Management

SiteMinder

Hotel channel manager comparison: Chart to compare

A hotel channel manager comparison is crucial to ensure that you are investing in the best piece of software for your business. After all, it will form the backbone of your hotel distribution, and failing to find the best fit for both now and the fu...

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Sales & Marketing

SiteMinder

Hotel dynamic pricing: Definition, examples, and best software to use

Dynamic pricing is a pricing strategy for hotels that involves changing room rates daily, or even within the day based on real-time market conditions.

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Information Technology

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Revenue Management

SiteMinder

Hotel price monitoring: How to track hotel prices

Hotel price monitoring is a crucial practice that involves tracking the prices of hotel rooms, both within your own portfolio and across competitors. This data-driven approach enables you to make informed pricing decisions, ensuring you remain compe...

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Revenue Management

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Finance & Accounting

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SiteMinder

Hotel metrics: How to measure performance in the hotel industry

Hotel metrics, often referred to as key performance indicators (KPIs), are essential data points that hoteliers use to measure the performance and success of their establishment.

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Revenue Management

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Finance & Accounting

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Markets & Performance

SiteMinder

Guide to hotel fees and surcharges for hotels

Hotel fees encompass a range of extra charges guests may pay for amenities and services. However, they are more than just additional charges on a guest’s bill. They can also be strategic revenue boosters that can significantly elevate your hotel’s p...

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Revenue Management

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Finance & Accounting

SiteMinder

Taking control of guest data at your hotel

Taking control of guest data at your hotel

Data at your hotel is everywhere and can be a driver of your entire business strategy. It’s especially important to prioritise data as a tool in the current era of hotel commerce where traveller demands are higher than ever.

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Travel Technology

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Taking control of guest data at your hotel

Hotel budget: Steps in the budgeting process for hotels

Hotel budget: Steps in the budgeting process for hotels

A hotel budget is a financial plan that outlines the projected income and expenditures for a specific period, usually one fiscal year. It serves as a financial blueprint, detailing various revenue streams such as room bookings, food and beverage sal...

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Revenue Management

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Finance & Accounting

Hotel budget: Steps in the budgeting process for hotels

Data-driven marketing strategy for hospitality: Best practices & tools

Today, in the best marketing teams, nothing is improvised. Data is the most valuable asset for these teams, and decisions, strategies, and campaigns are based on it. Marketers in the hospitality industry have embraced this trend, but the data and sk...

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Sales & Marketing

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Digital Marketing

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EHL Hospitality Business School