Explainer Series

What is TrevPAR and how do you calculate it?

TrevPAR is a key performance indicator to track on a regular basis at your hotel. Just like other metrics such as RevPAR and ADR, TrevPAR will give you key insights into how revenue is being earned at your property and what you can do to optimise it

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Revenue Management

SiteMinder

What purpose do hierarchies serve in the hospitality industry?

What purpose do hierarchies serve in the hospitality industry?

Having worked across several countries allowed me to receive exposure to the best business practices in the industry from international leaders in hospitality such as Marriott International and Relais&Chateaux. I could witness a difference between i...

Sultan Nurdaulet

Sultan Nurdaulet

Leadership Trainee at JW Marriott Indianapolis

sultanhotelier.com

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Human Resources

What purpose do hierarchies serve in the hospitality industry?

The advantages opt-out and opt-in housekeeping

What used to seem impossible is now becoming an accepted solution at many hotels worldwide. The talk is of opt-in and opt-out housekeeping. Reasons for this include the ongoing staffing shortage many properties face, as well as travellers’ preferenc...

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Revenue Management

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Oaky B.V.

What Is Metasearch and Why It’s Important for Travel Marketers

Hotels are always looking for new ways to attract travelers and drive direct bookings. From display ads to social media, video to native, marketers already have a great mix of options at their fingertips. However, a healthy multichannel marketing ap...

Dave Goulden

Vice President, Product at Sojern

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Revenue Management

Sojern

What is Automated Upselling?

Picture this. You are sitting in an airport bar waiting for your flight. Your bartender comes by, and you ask for a Gin & Tonic. Without skipping a beat, the bartender, says, “Want to make it a double for just $4 more?”

Jos Schaap

CEO at ROOMDEX

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Revenue Management

ROOMDEX, Inc

What is Service Culture?

What is Service Culture?

You may have heard how important service culture is, especially in the hospitality industry. But what exactly is service culture and why is it so important? Let’s take an in-depth look at this concept and how it plays out through customer service cu...

Franck Louveau

Consultant - Service DNA at EHL Advisory Services

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Human Resources

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Revenue Management

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What is Service Culture?

Q: What is E-Marketing?

Q: What is E-Marketing?

There are over 27 million hotels in the world, which means that organizations interested in capturing the attention of customers will have to find a way to differentiate themselves from others in the industry, particularly those around their precise...

Ana McFee

Marketing Manager at Ecole hôtelière de Lausanne (EHL)

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Digital Marketing

Q: What is E-Marketing?

What is Slow Tourism? The next big hospitality trend

The trend of “Slow Travel” has become increasingly popular over recent years, however through COVID19 it has accelerated immensely and has almost become a new norm without people even realising. Slow tourism is forecasted to continue to grow in popu...

Joana Dickinson

Joana Dickinson

Final-year student at EHL

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Consumer Trends

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Market Segments

Ecole hôtelière de Lausanne (EHL)

What Is SOP - Standard Operating Procedure?

What Is SOP - Standard Operating Procedure?

When you have an idea to start a business, you create a business plan to describe the goals of your company and how you plan to reach them. From your marketing plan and financial information to employees, equipment needed, and planned methods of ope...

Franck Louveau

Consultant - Service DNA at EHL Advisory Services

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Lodging Industry

What Is SOP - Standard Operating Procedure?