PHOENIX / Anasazi Travel Resources Inc. announces the signing of a new customized private label service agreement with Prime Hospitality Corp., a company based in Fairfield, N.J., and one of America's top independent hotel management and ownership groups.

The ATR agreement focuses on Prime's proprietary brands, AmeriSuites(R) and Wellesley Inns(R).

Anasazi Travel Resources will operate worldwide reservation services and provide full Global Distribution System (GDS) type A connectivity for all properties within the two brands. The properties will be available for sale via the major GDS systems under the AJ (AmeriSuites) and WL (Wellesley Inns) codes.

An additional component of the agreement calls for the design of a seamless interface between the ATR Central Reservation System (CRS) and each AmeriSuites and Wellesley Inns property management system (PMS).

Prime Hospitality Corp. selected ATR in an effort to focus their internal resources on the hotel management and development side of their business. Full implementation of the current AmeriSuites and Wellesley Inns properties into the ATR reservation system is scheduled for February 1997.

"This agreement is just the beginning of what we hope will be a long and successful relationship with Anasazi," said John H. Leavitt, senior vice president, sales & marketing for Prime Hospitality Corp. "We think our proprietary brands will receive significant revenue enhancement opportunities that will continue our strong performance in REVPAR growth year-to-year."

The company currently owns and operates 29 Wellesley Inns and 28 AmeriSuites nationwide. The company is aggressively growing the AmeriSuites chain, with a U.S. construction schedule to include the opening of 11 hotels by the end of 1996 in: Atlanta; Charlotte, N.C.; Chicago; Memphis, Tenn.; Richmond, Va.; and San Antonio, Texas.

"Prime Hospitality Corporation is a visionary company growing at an extraordinary pace, and we are proud of our new affiliation with them," stated John H. Holdsworth, president and chief operating officer of Anasazi Travel Resources Inc.

"Prime's plans to add more than 30 AmeriSuites properties by year-end 1997, with an ultimate goal of operating 100 properties by the end of 1998, requires them to have a close partnership with a multi-faceted hospitality solutions provider with expertise in implementations. I am confident that Anasazi can meet their technology requirements, reservation service levels, and their growth curve," Holdsworth concluded.

A total of 98 hotels are owned or managed by Prime Hospitality Corp. throughout the United States under the AmeriSuites and Wellesley Inns brands and through franchise agreements with national hotel chains including Marriott, Radisson, Sheraton, Crowne Plaza Holiday Inn, Ramada, and Howard

Johnson.

ATR represents over 600 hotels and supports four wholly owned reservation service brands: Sterling Hotels & Resorts, LRI, World Hotels & Resorts and Anasazi AXcess as well as private label clients that include Fairmont Hotels, Loews Hotels, Sonesta International Hotels, Grand Heritage Hotels International, Grand Tradition Hotels & Resorts, and The Sutton Place Grande Hotels Group.

Holdsworth commented, "Millions of dollars have been spent by Anasazi companies on the development of our services and technology. With a client such as Prime, we have the opportunity to not only showcase our diverse functionality base, but position Prime far ahead of their competition."

Anasazi Travel Resources Inc. is a wholly owned subsidiary of Anasazi Inc. Founded in 1978 and based in Phoenix, USA, ATR is a global leader in providing emerging technology and marketing solutions to the hospitality industry. Through the company's largest reservation center in Phoenix, Global Distribution System (GDS) reservations are processed centrally for all GDS clients, along with toll-free voice reservations for the Americas.

ATR operates 14 Regional offices worldwide. Eight of the offices, including Phoenix, are both sales and reservation offices supporting a total network of toll-free telephone services in 36 countries. The ATR Regional Offices are located in renowned business and entertainment cities throughout the world: (Asia/Pacific) Hong Kong, Singapore, Sydney, Taipei, and Tokyo; (Europe) Frankfurt and London; (North America) Chicago, Dallas, Los Angeles, New York, Phoenix, Toronto; (South America) Sao Paulo.

Judy Schmidt, 972/402-4866