Motel 6's New Central Reservations Technology Platform For Reservation Processing
Hotel Data Systems provides Windows-based xenon®CRS software for reservations.
Norwalk, CT, USA: - Hotel Data Systems, Inc., announced today that it has completed the first phase of the roll-out of Motel 6's strategic Central Reservations System (CRS) providing reservations service to nearly 800 properties. The implementation of the new reservation software by Motel 6 utilizes a Sun platform driven by a robust Oracle database.
The implementation of xenon®CRS was preceded by a detailed evaluation of other available CRS software providers. The software had to pass some very stringent response time requirements, which were benchmarked by an independent organization, emulating Motel 6's future transaction environment. The implementation of the xenon®CRS software is the cornerstone of Motel 6's focus on technology that has been charted as part of its future development and rapid growth.
xenon®CRS is an important technology tool for Motel 6 according to Carol Kirby , Executive VP . "The new reservation software allows us to sell our product efficiently and in a guest-centric environment. Our objective is to present standardized data from xenon®CRS to every point of sale. We are very impressed with the software and believe that deployment of this system is an important business tool compatible with our long term strategy."
Dave Alve, VP of Reservations, commented that " we are extremely impressed with the xenon®CRS software and the work that HDS has put into the project. We had to meet some very aggressive target dates for cutover and the HDS team met our expectations every step of the way. HDS' design of the software adapted very easily to our reservation model. The reservation process flows well. With this portion of the implementation over, we have a powerful, extremely flexible, leading edge CRS. We are now evaluating HDS' xenon®WEB and xenon®GDS for implementation starting next year."
Dave Alve continued: "Our decision to use xenon®CRS was based on many positive observations: Comparing xenon®CRS to a number of well-established CRS capable of handling our needs, an important issue that emerged was the ease with which our reservation requirements were met. Also, of great importance to us was the confirmation that the anticipated very large transaction volumes were easily handled by xenon®CRS. Finally, xenon®CRS will soon be interfaced with our PMS for a "last room inventory" status which will also be available to HDS' xenon®WEB and xenon®GDS products."
The database independent xenon®CRS was developed using Microsoft tools for Client/Server platforms. The deployment of the software to handle Motel 6's needs utilizes Oracle7, a powerful multi-threaded, Web-enabled database.
The installation of the xenon®CRS, a highly advanced and sophisticated Client/server solution, gives Motel 6 important central reservations technology with the ability to manage information efficiently. Beyond the normal guest -centric capabilities, the decision support information provided by xenon®CRS gives Motel 6 the ability to manage product strategies. This gives Motel 6 a competitive advantage when targeting specific markets through promotional programs during peak periods. xenon®CRS is a full-featured system capable of handling individual reservations, groups and conventions, wholesalers and allotments, multiple rate strategies and promotions, travel agency accounting, guest services, detailed package marketing and strategies as well as advanced guest history profiling for tracking guest loyalty programs.
Motel 6, which is based in Dallas, TX, is the largest company-owned and operated lodging chain in the United States. Motel 6 began the concept of a nationwide chain where travelers can find consistent quality at competitive prices. In 1990, an investor group led by ACCOR, the world leader in hospitality and business services, acquired Motel 6. Motel 6 began a major expansion in 1996 through franchising and in addition, will spend an aggregate of $600 million by the end of the decade on property refurbishment. Motel 6 currently has over 800 properties representing an annual company sales volume of over $700 million. The company has over 33 million customers annually, and has one of the most recognized name brands in the country. Motel 6 can be located on the Internet at www.motel6.com .
Commenting on this agreement, Paul Firos, President of HDS said, "Motel 6's unique requirements helped us focus on the high-transaction end of the CRS business. Our team worked hard in fine-tuning all our processes achieving response times independent emulation software could not break. After six months of live operations xenon®CRS has clearly demonstrated it is well suited for large call center environments.
Hotel Data Systems, Inc., headquartered in Norwalk, Connecticut, USA is a highly specialized and unique software firm dedicated to the development of sophisticated information technology, customized for hotel central reservation call centers worldwide. Established in 1976, the company has been known for its software design and ability to customize software for customers.
