The Pier at Caesars, the multimillion-dollar luxury retail, dining and entertainment complex scheduled to open on the Atlantic City Boardwalk next year, will feature a world-class roster of elite retailers, including first-in-the-region appearances by Gucci, Hugo Boss, Louis Vuitton, Armani A/X, Bebe and Burberry.

Located at the center of Atlantic City's historic Boardwalk, The Pier at Caesars will transform the location into one of the most recognizable international shopping and entertainment landmarks in America. Nestled in The Pier's four floors will be nine world-class restaurants, including Philadelphia restaurateur Stephen Starr's Buddakan and El Vez, as well as Phillips Seafood of Baltimore. The names of more high-end retail and dining tenants will be announced in the coming months by the project's developer, Pier Developers, Inc., an affiliate of Gordon Group Holdings, LLC.




This artist's rendering depicts the west elevation of The Pier at Caesars, across the famed Atlantic City Boardwalk from Caesars Atlantic City. The $145 million project will feature top-of-the-line retailers and restaurants and is scheduled to open in the summer of 2005.

According to Sheldon M. Gordon, chairman of The Gordon Group, the Greenwich, CT-based co-developer of the world-famous Forum Shops at Caesars in Las Vegas, "Just as The Forum Shops was a catalyst for the explosion of Las Vegas, The Pier at Caesars is an overture for Atlantic City's future."

The Pier will be connected to Caesars Atlantic City by a skybridge. Once completed, The Pier will significantly expand Caesars Entertainment's center-Boardwalk casino resort complex, uniting four unique casinos, three hotels, and a luxurious retail-dining-entertainment center under one roof. Comprising Bally's Atlantic City (which includes the Claridge and Wild Wild West casinos), Caesars Atlantic City and The Pier, this contiguous retail-entertainment complex will be the largest of its kind on the East Coast.

"This project represents a major turning point, not only for Caesars Entertainment, but for the entire Atlantic City market," said Caesars Entertainment President and Chief Executive Officer Wallace R. Barr. "If we are going to continue to attract new visitors and encourage our old friends to come back, we must significantly expand the dining, retail and entertainment attractions that we offer our guests. That's what this project is all about."

According to Gordon, the 575,000-square-foot property will feature dramatic exterior and interior designs created by architects Elkus Manfredi of Boston and the Rockwell Group of New York. Construction management is the responsibility of Boston's Perini Building Company. In addition to the world-class shopping, the project will feature a three-level, glass-enclosed multimedia presentation of water, fire, light and sound. The Pier at Caesars is scheduled to open in the summer of 2005.

With one third of America's population living within a three-hour drive, Atlantic City welcomes 38 million visitors annually, making it the number-one tourist attraction on the East Coast.

Caesars Entertainment, which owns the pier, will lease the space to Pier Developers, Inc. (an affiliate of Gordon Group Holdings, LLC) for a period of 75 years. The Gordon Group will fund development of the new destination attraction at an estimated cost of $145 million. The project comes as a result of Casino Reinvestment Development Authority legislation sponsored by New Jersey State Senator William Gormley (R-Atlantic County) to create and partially finance urban entertainment retail districts.

For more information on The Pier at Caesars, visit www.thepieratcaesars.com.


About Gordon Group Holdings - Headquartered in Greenwich, CT, Gordon Group Holdings, LLC is recognized as one of the leading specialty retail and entertainment development firms in the country. The Gordon Group is associated with numerous world-class properties including retail and restaurant leasing and development representation at Mohegan Sun Casino, Bridgemarket in New York City, San Francisco Center and The Beverly Center in Los Angeles. For additional information on Gordon Group Holdings, visit www.gordongroupholdings.com.

About Caesars Entertainment - Caesars Entertainment, Inc. (NYSE: CZR) is one of the world's leading gaming companies. With $4.5 billion in annual net revenue, 29 properties on four continents, 29,000 hotel rooms, 2 million square feet of casino space and 55,000 employees, the Caesars portfolio is among the strongest in the industry. Caesars casino resorts operate under the Caesars, Bally's, Flamingo, Grand Casinos, Hilton and Paris brand names. The company has its corporate headquarters in Las Vegas. Additional information on Caesars Entertainment can be accessed through the company's web site at www.caesars.com.

NOTE: This press release contains "forward-looking statements" within the meaning of the federal securities law, which are intended to qualify for the safe harbor from liability provided thereunder. All statements which are not historical statements of fact are "forward-looking statements" for purposes of these provisions and are subject to numerous risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements include statements about the expected opening date of the Pier and the tenants therein, which are factors that may be beyond the company's control. Additional information concerning potential risk factors that could affect the company's future performance are described from time to time in the company's reports filed with the Securities and Exchange Commission, including the company's Annual Report on Form 10-K for the year ended December 31, 2003 and the report on Form 10-Q for the quarter ended March 31, 2004. The reports may be viewed free of charge at the following website:www.sec.gov. The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Brian Cahill
609-340-3600
Caesars