Barry Sternlicht - Executive Chairman Starwood Hotels

WHITE PLAINS, N.Y. | Starwood Hotels & Resorts Worldwide, Inc.(NYSE:HOT - News) has the honor of announcing that Barry S. Sternlicht, Starwood's Chairman and CEO was selected by the Association of Travel Marketing Executives (ATME) Board to receive the Lifetime Achievement Award. The award was presented last night at The Westin Philadelphia during the 23rd Annual ATME ATLAS Travel Marketing Awards.

"We are pleased to recognize Barry as a dynamic and innovative hotel leader and for inspiring new products and programs that have revolutionized the hotel industry," said Gary Sain, ATME's Chairman and EVP of Yesawich Pepperdine & Brown. "Not only did Barry launch W Hotels, the most successful new hotel brand in recent history, he also created Westin's Heavenly Bed and a new guestroom design for Sheraton - all which continue to solidify Starwood as the industry champion."

The ATME ATLAS Awards are designed to encourage breakthrough thinking, innovative marketing and industry leadership. Work is judged on innovation, relevance to marketing needs and demonstrated results. The ATME ATLAS awards recognize executives and companies for innovative tactics, results-oriented programs and broad marketing vision.

The most prestigious ATME recognition is the ATLAS Lifetime Achievement Award. The award is for individuals judged by the ATME Board to have consistently distinguished themselves as marketing leaders who have advanced the travel industry worldwide. Past winners include Bob Dickinson of Carnival Cruise Lines; Mike Gunn of American Airlines; Brian Kennedy of Hertz; Ted Turner of Turner Broadcasting; Bob Crandall of American Airlines; Herb Kelleher of Southwest Airlines; Vincent Vanderpool Wallace of the Bahamas Tourism Ministry.

Starwood is one of the leading hotel and leisure companies in the world with more than 750 properties in 80 countries and 110,000 employees at its owned and managed properties. With internationally renowned brands, Starwood is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

Ellen Gallo
914/640-8167
Starwood

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