Amari Hotels and Resorts is set to become a new member of SRS - WORLDHOTELS. Effective January 2005, the Amari group will join this prestigious global hotel network. SRS - WORLDHOTELS is a dynamic, international hotel representative organisation committed to providing sales, marketing and reservations solutions to independently operated hotels.

SRS - WORLDHOTELS will provide global reservations services for Amari including “Seamless Next Generation” connectivity, giving real time access to the main global distribution systems. In addition, SRS offers an extensive internet presence, both through leading travel websites and SRS - WORLDHOTELS’s own online presence, .

The key benefits for Amari in joining SRS include the support of 34 worldwide sales offices, focused on identifying and securing business in the corporate and conference sectors. These offices also support voice reservation services. In addition, the group will benefit from SRS’s numerous marketing programmes and representation at key travel trade and corporate events. Guests of Amari will also gain added value through the affiliation with many leading frequent flier programmes, which offer the advantages of mileage rewards. Airline partners include Royal Orchid Plus, ANA Mileage Club, Lufthansa Miles and More, United Mileage Plus and Northwest WorldPerks.




Vice President of Sales and Marketing at Amari Hotels and Resorts, Duncan Webb, commented:

“We are confident that joining SRS - WORLDHOTELS will enhance our global presence and provide us with marketing support to further strengthen the positioning of the Amari brand”.


Amari Hotels and Resorts is a hotel management company based in Bangkok. The group, was founded in 1965 and is a privately held company. There are currently ten properties in the group in Bangkok, Chiang Mai, Pattaya, Samui, Phuket, Trang and Koh Chang. Amari Hotels and Resorts also manages a nature resort in the very north of Thailand, a property in Loei province, two city lodge properties and the St James Hotel. The Amari Hotels and Resorts has consistently been at the forefront of the Thai hospitality industry and has built up a reputation for high standards of customer service and value for money. For more information visit www.amari.com.

Alex Constantine
Director of Communications
0 22553767
Amari Hotels and Resorts