WHITE PLAINS, N.Y. | Guests of Sheraton(R) Hotels & Resorts are waking up to new comforts as the most recognized hotel brand in the world introduces several new signature room amenities. Sheraton properties throughout North America are rolling out new bath amenities, through an exclusive partnership with Bliss(R), and serving up Starbucks(R) products, both coffee and Tazo(R) teas. The guest room refresh is one component of a larger effort to revitalize the guest experience at Sheraton's 408 hotels across 75 countries, and is currently rolling out nationwide.

"Shine by bliss," a bath amenities line created exclusively for Sheraton, features fresh Mandarin and mint-scented shampoo, conditioner, soap and body lotion and is offered in Sheraton's standard guest rooms. A refreshing shower gel and an exclusive body sponge will also be offered in upgraded rooms for Starwood Preferred Guests, in Sheraton Club rooms, at Sheraton Resorts and to VIP/Suite guests. Bliss thermal shaving cream from Bliss' new 'Homme' Improvement line will also be provided to Club and VIP/Suite guests.

Sheraton guests will perk up with the familiar roasts and favorite flavors of Starbucks(R) coffee and Tazo(R) teas, to be offered in one cup brewers that enable users to prepare a single serving tailored to their current craving.

"We know that amenities such as quality bath products and premium brands of coffee and tea are important to our guests, the road warriors," said Hoyt Harper, II, Senior Vice President for Sheraton. "These are small, but vital, daily perks and Sheraton is excited to take these comforts to a new level with Shine by Bliss, and Starbucks."

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, W(R), Le Meridien(R) and the recently announced Aloft(SM) and Element(SM) Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Angela Bliss
+1 914-640-8334
Starwood