This summer, the Chelsea ushers in a new era of Atlantic City chic, re-imagining the fabled heyday of “America's Playground” for the savvy modern traveler. The first non-gaming hotel to grace the Boardwalk since the 1960s, the Chelsea captures imaginations by conjuring the long-lost glamour and sophistication of this seaside resort town as a magical retreat where leisure and luxury come together in a perfect blend of great service, true comfort, and alluring spaces.

A section of a curved bar is seen inside The Chelsea hotel Thursday, July 17, 2008, in Atlantic City, N.J. The Chelsea, the newest ultra-luxury, non-gambling hotel, is betting billions that it can attract more affluent, Las Vegas-style customers with fine dining, top-name entertainment and general pampering.

Employee Adrian Chelariu cleans the sign on the front of The Chelsea hotel Thursday, July 17, 2008, in Atlantic City, N.J.

Curtis Bashaw looks out at the Atlantic Ocean Thursday, July 17, 2008, from a suite at The Chelsea hotel that he developed in Atlantic City, N.J.

Intimate and exciting, the Chelsea exudes that rare sense of ease in a place that, at every turn, affords its guests the choice of pampered privacy, casual mingling and people watching, or an energized social scene. In its 20 stories, the Chelsea offers cozy fireplace lounges, happening bars, and poolside cabanas. Destinations within this destination include two signature Stephen Starr restaurants, a saltwater inspired spa, a state-of-the-art fitness center, and a pristine beach with the only full beach service in Atlantic City, providing luxurious towels, lounge chairs, umbrellas, and food and beverage service exclusively for guests of the Chelsea.

The Chelsea's myriad common areas encourage socializing in an array of gathering spots to match any mood. Throughout the hotel, every detail is highlighted by a design and spirit that recall the classic era of Atlantic City's mythic past. From the dark wood paneling, colorful furniture, and dramatic fireplace of the main lobby to the intimacy of the Game Room to the pulsating vibe and cocktail culture of the Terrace Lounge, the Chelsea's design is evocative and comfortable at the same time.

Developed by Cape Advisors, Inc and operated by Cape’s own hotel management company, Cape Resorts, the Chelsea is in the very capable hands of a logical, experienced firm with a track record of envisioning, realizing, and operating hotel and hospitality projects that focus on adaptive reuse and historic preservation of landmark locations. Previous Cape Advisors successes include Congress Hall and The Virginia Hotel in Cape May, New Jersey.

To shape a vision of the Chelsea and bring it to life, Cape Advisors collaborated with a small band of creative allies. This perfect team includes designer Colleen Bashaw of Ridgewood, New Jersey, in collaboration with Shawn Hausman Design of Los Angeles, California, Stokes Architecture of Philadelphia, Pennsylvania, and the Getty’s Group of Chicago, Illinois, all of them working in tandem with contractor Mike Bertino.

Founded by Curtis Bashaw and Craig Wood in 1996, Cape Advisors also has wide-reaching experience in the development of office and mixed-use projects, single and multi-family residences, warehouse and light industrial buildings, conference centers, land development, and retail projects.

The firm’s residential projects include 210 Lafayette Street (One Kenmare Square) and 19-23 St. Mark’s Place in New York City; The Sandpiper Beach Club and the Ocean House in Cape May, New Jersey; and the much-anticipated and critically acclaimed 100 Eleventh Avenue designed by French architect Jean Nouvel as well as the conversion, adaptive reuse and expansion of the landmark Bulova Watchcase Factory into stylish townhouse condominiums in the historic Hamptons village of Sag Harbor, New York. Cape Advisors is also currently developing The Mondrian SoHo Hotel in New York City with Morgan’s Hotel Group.

Cape Advisors has offices in Cape May, New Jersey; Atlantic City, New Jersey; and New York, New York.