Home2 Suites By Hilton Quickly Clears Development Milestone
MEMPHIS, Tenn. | Home2 Suites by Hilton, the new mid-tier extended-stay hotel concept targeting savvy and value-wise extended-stay guests, exceeded development expectations with more than 50 signed franchise applications received to date. The pace of receipt averaged an application every three days since the launch of the brand at the end of January.
"Our goal for 2009 was to sign 40 agreements. To have exceeded that number just five months after the launch of the new brand demonstrates that this was the right segment at the right time," said Bill Duncan, Global Head, Homewood Suites and Home2 Suites Brands. "We consistently hear positive comments about the innovative design, the great fit within the Hilton portfolio of hotels, and the attractive price-point of this product."
Al Patel, president of Baywood Hotels, submitted the 50th application for Home2 Suites, which will be located near Washington Dulles International Airport. The Dulles location is his sixth Home2 Suites franchise application.
"My company represents several hotel products, and we have seen those within the extended stay category hold their own during this economic time -- not dropping in RevPAR like our transient hotels," said Patel. "Home2 Suites is a new brand with great design that we believe will strike a chord with the corporate rate traveler."
The following markets will be home to the first Home2 Suites' locations in the country:
- Atlanta/McDonough, GA
- Atlanta/Northlake, GA
- Augusta, GA
- Baltimore, MD
- Baltimore/White Marsh, MD
- Baton Rouge, LA
- Baytown, TX
- Bordentown, NJ
- Charlotte, NC
- Colorado Springs, CO
- Columbus, GA
- Coralville, IA
- Covington, LA
- Dulles North, VA
- Elko, NV
- Fall River/Westport, MA
- Florida City, FL
- Gadsden I-59, AL
- Gillette, WY
- Hattiesburg, AL
- Hinesville, GA
- Hot Springs, AR
- Houston Intercontinental Airport, TX
- Houston/Webster, TX
- Houston I-10 East, TX
- Huntsville/Univ. Drive, AL
- Irving/DFW Airport N., TX
- Jacksonville, NC
- Killeen, TX
- Lafayette, LA
- Layton, UT
- Louisville Airport, KY
- Merrillville, IN
- Mooresville, NC
- Mount Laurel, NJ
- Nashville Airport, TN
- Newark Int'l Airport, NJ
- New York City / W. 41. St.
- Norfolk, VA
- Oxford, AL
- Panama City Beach, FL
- Ridgeland, MS
- San Antonio, TX (3 Deals)
- Savannah, GA
- Stafford, VA
- Syracuse/Liverpool, NY
- Tacoma Mall, WA
- Warner Robbins, GA
On average, Home2 Suites will be comprised of 90 percent studios and 10 percent one-bedroom suites, at 323 and 509 square feet, respectively. Public space will account for approximately 4,200 square feet.
Home2 Suites forecasts 100 properties open by year-end 2012, with 60 to 70 per year thereafter. Immediate focus will be on United States development, with expansion into Canada, Mexico and abroad in subsequent years.
To learn more about Home2 Suites by Hilton, including site plans, room layouts and brand facts, visit www.Home2Suites.com. For information about franchising opportunities, visit www.HiltonFranchise.com.
Hilton Hotels Corporation is an Official Sponsor of the U.S. Olympic Team, which will extend through the 2010 Olympic and Paralympic Winter Games in Vancouver, the 2012 Olympic and Paralympic Games in London, the 2010/2012 U.S. Paralympic Team and the 2011 U.S. Pan American Team.
The Hilton Family of Hotels adheres to founder Conrad Hilton's philosophy that, "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality." The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.
For more information about the company, please visit www.hiltonfamily.com.
Dana Arnold [email protected] -- 480.368.7999
Melissa Giarrosso [email protected] -- 901.374.6423
Kari Mather
480-368-7999
Olson Communications
