IHG, the world's largest hotel group, today unveils the Holiday Inn “Key Card Hotel,” the first-ever hotel made of key cards in New York City, to mark the relaunch of 1,200 Holiday Inn hotels globally in September. — Photo by IHG
The 400 sq ft "Holiday Inn Key Card Hotel" was built by world record holding cardstacker Brian Berg to mark 1,200 relaunched hotels. It includes a guest bedroom, bathroom and lobby, all fully equipped with life-sized furniture made out of 200,000 Holiday Inn key cards. — Photo by IHG
The 400 sq ft "Holiday Inn Key Card Hotel" was built by world record holding cardstacker Brian Berg to mark 1,200 relaunched hotels. It includes a guest bedroom, bathroom and lobby, all fully equipped with life-sized furniture made out of 200,000 Holiday Inn key cards. — Photo by IHG
Holiday Inn

IHG, the world's largest hotel group, today unveils the Holiday Inn “Key Card Hotel,” the first-ever hotel made of key cards in New York City, to mark the relaunch of 1,200 Holiday Inn hotels globally in September.

The $1 billion Holiday Inn relaunch is the largest in the history of the hospitality industry, with more than 3,300 hotels being updated - improving quality and driving consistency at Holiday Inn and Holiday Inn Express hotels around the world. The global estate is expected to be relaunched by the end of 2010.

“The Holiday Inn brand relaunch continues to gain momentum with over 1,200 relaunched hotels anticipated globally through September. Our success with this initiative reinforces our leadership position in the branded hotel category and further demonstrates our ongoing commitment to improving quality and consistency at our over 3,300 properties around the world,” said Kevin Kowalski, senior vice president, Global Brand Management, Holiday Inn Brands. “The Key Card Hotel is a fun and interactive way to showcase the changes happening at our hotels and is the only structure of its kind to ever be created by a hotel brand.”

The 400 sq. ft. “Key Card Hotel,” built by world record-holding Cardstacker Bryan Berg, includes a guest bedroom, bathroom and lobby, all fully equipped with life-sized furniture made out of Holiday Inn key cards. The largest card structure Berg has ever built and the only one in the world of its kind, the Holiday Inn “Key Card Hotel” will be open to the public from September 17 through September 21 at the South Street Seaport in downtown Manhattan.

Holiday Inn Cardstacker Behind The Scenes

During the five day event, Bryan Berg will build a freestanding 9-ft replica of New York’s Empire State Building in the lobby of the “Key Card Hotel,” using Holiday Inn branded playing cards.

Berg said, “This is my largest cardstacking challenge to date and the only card creation I have ever made at full human scale, which is fitting since Holiday Inn is one of the largest and most successful brands in the hotel industry. I think it’s a great way to celebrate relaunching 1,200 Holiday Inn hotels globally.”

About Holiday Inn Relaunch | Holiday Inn is in the midst of the biggest relaunch in hospitality history creating a more contemporary brand image including a new logo, and driving consistency in all 3,296 Holiday Inn brand family hotels around the world. With over 1,000 hotels already relaunched worldwide, the completion of the relaunch of the global estate is expected to be completed in 2010.

About Bryan Berg | Bryan Berg broke the Guinness World Record for the World's Tallest House of Cards in 1992 at the age of seventeen, with a tower fourteen feet, six inches tall.His latest record-holding structure in the category is over twenty-five feet tall. Berg also established a new record category for World’s Largest House of Cards in 2004, and continues to hold both records. Berg holds a Professional Degree in Architecture from Iowa State University and a Masters in Design Studies from Harvard. Learn more at .

About IHG®

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally.

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