Home2 Suites By Hilton® Celebrates The Opening Of Its First Property
Hilton Worldwide Introduces its First New Brand in 20 Years as Home2 Suites by Hilton Fayetteville Opens its Doors
Home2 Suites by Hilton officially opened today as the brand’s first property in Fayetteville, NC welcomed its first guests.
“Home2 Suites by Hilton is a unique offering that combines the strength of a Hilton brand with a fresh, hip and humble hotel concept that will change the way people think about extended-stay hotels,” said Christopher Nassetta, president and CEO, Hilton Worldwide. “We're excited that our vision for developing a new hotel concept has become a reality and that our entrepreneurial and innovative approach has resulted in such a successful brand that has been so well received by the development community. This property demonstrates why we expect Home2 Suites to join our other focused service brands as a category leader – Home2 Suites is a new hotel for a new economy and a new kind of traveler.”
The 119-room, four-story property is located at 4035 Sycamore Dairy Road in Fayetteville, NC and is owned by Apple Real Estate Investment Trust (REIT) Companies, which owns 89 other Hilton Worldwide-branded hotels. The property was developed by LBA Properties on behalf of Apple REIT Companies. The first Home2 Suites by Hilton to break ground, the property was complete in 14 months despite losing four months of construction time due to severe weather.
“We recognized early on that Home2 Suites by Hilton was a great concept and would have tremendous consumer appeal, “said Justin Knight, president, Apple REIT Companies. “Couple that with the proven strength of the Hilton Worldwide engine and the Hilton HHonors rewards program, and it’s an overwhelmingly appealing brand to developers.”
Though the Home2 Suites by Hilton concept was announced only two years ago, the brand already has 56 properties planned and another 30 in development. Six properties are under construction and are slated to open in 2011 or early 2012 including San Antonio, Baltimore, Lexington Park, Md., Jacksonville, NC, and two locations in the Salt Lake City metropolitan area. Future properties are slated for many of the nation’s major markets including Dallas, Houston, Atlanta, Washington, D.C., and Denver. Home2 Suites is projected to open its 100th property in 2014 and is approved for expansion into Canada and Mexico.
“When we first conceptualized this brand we knew we could take advantage of the four rights – right segment, right time, right price and right product,” said Bill Duncan, global head, brand management, Home2 Suites by Hilton. Home2 Suites is the culmination of innovative thinking, creative and unique approaches to design and operations, and a commitment to delivering on our promise to offer guests a quality experience that’s easy on the budget. The response of the development community to this brand has been outstanding and extremely gratifying. Perhaps the best part about opening our first hotel is that as exciting and rewarding as this is, we will have many, many more days like this in the coming months and years.”
“Home2 Suites is a unique concept within the extended-stay segment and represents a great opportunity to be on the forefront of the industry,” said Barry Kraselsky, president, LBA Properties. “The rapid nature of the brand’s growth is proving that the concept and the execution of that concept is the right approach in the current market.”
The brand’s approach to extended-stay travel emphasizes comfort and flexibility, easy access to technology, community space and a unique design. Research shows that guests in extended-stay situations seek community and connection with others after several days, even if it means they are all singularly working among others in a common space. Based on that research, Home2 Suites properties feature an open lobby area with approximately 4,200 square feet of space called the Oasis.
The Oasis is an industry-leading expanded community space that includes communal and individual work zones, wireless access, 52” flat-screen TV and a complimentary breakfast service area that provides one of the most expansive continental breakfasts in this segment of the hospitality industry. The “Inspired Table” breakfast offers a wide variety of continental and customizable breakfast options, including select hot items. The variety, which includes breads, pastries, hot and cold cereals, and unique toppings, is such that a guest could have a different breakfast each day for 70 days without repeating. The Oasis encourages a social environment where guests can obtain information on the local area, check e-mail and connect with others and because of its size and offerings is unique in the extended-stay category.
All guest suites include the proprietary Home2 Suites “working wall” that incorporates the kitchen and flexible working space connecting separate living and bedroom zones. A fully accessorized kitchen contains a refrigerator/freezer with icemaker, dishwasher, place settings for six, microwave oven and coffee maker. The media/working zone includes queen size sofa/sleeper, 42-inch flat screen TV, roll-around ottoman, ambient task lighting, iHome alarm clock with iPod port and MP3 jack, and various pieces of furniture which can be moved around to create customized living spaces and adjustable storage options. Other highlights of the Home2 Suites brand are the Home2 MKT for grab-and-go items, an integrated guest laundry and fitness room, a saline pool, patios with grills, outdoor seating areas and an exercise trail.
The Home2 Suites brand is committed to environmentally conscious practices. In addition to recycling throughout the hotel, appointments include low-flow showers and faucets, biodegradable food trays, compact fluorescent light bulbs, dual flush toilets, recycled flooring, Energy Star appliances, carpet and surfaces made from recycled product and other sustainable product selections. Home2 Suites is also rolling out Hilton’s proprietary LightStay system, which measures energy and water use and waste and carbon output at Hilton Worldwide properties around the globe.
About Home2 Suites by Hilton | Home2 Suites by Hilton, the newest addition to the Hilton Worldwide portfolio of brands, is a mid-tier, extended-stay hotel concept designed to offer stylish accommodations, flexible guest room configurations and inspired amenities for the cost-conscious guest. As the fastest growing brand in the history of Hilton Worldwide, Memphis, Tenn.-based Home2 Suites offers a complimentary breakfast selection; innovative and customizable guest room design; combination laundry and fitness area; complimentary Wi-Fi Internet access; multiple outdoor spaces; 24-hour business center; expansive community spaces; and a commitment to environmentally friendly products and hotel operations. For more information about Home2 Suites by Hilton visit /. For information on franchising opportunities, visit /.
About Hilton Worldwide | Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 92 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,600 hotels and 600,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit .
Jennifer Hughes
Manager, Brand Public Relations
+1 901-374-6518
Hilton
