Red Roof's Superior King Rooms feature 30 percent more space and include value-added amenities — Photo by Red Roof
Red Roof's Superior King Rooms include added amenities such as an in-room coffee maker, microwave, refrigerator and a large, well-lit work station. — Photo by Red Roof

Red Roof®, the leader in economy lodging, is rolling out new rooms that are fit for a King!

Red Roof's Superior King Rooms build upon the brand's original King Rooms with value-added additions that further cater to the needs of travelers, offering more comfort and productivity on the road. Superior King Rooms feature 30 percent more space and amenities such as an in-room coffee maker, microwave, refrigerator and a large, well-lit work station.

"In the hotel industry, new always wins," says Red Roof President Andrew Alexander. "Our goal is to continue to present the customer with a fresh, modern look that will encourage them to choose a Red Roof for their next trip."

On Mardi Gras Day, March 8, Red Roof will continue the king-size celebrations by giving away a free travel mug to guests at Red Roofs across the country, while supplies last. In celebration of the new Superior King Rooms, and in the spirit and season of Mardi Gras, Red Roof will also be serving up "Superior" King Cake, a traditional Mardi Gras dessert, in all participating property lobbies.

One lucky guest at each property who gets the special King Cake baby, will not only get good luck for the next year, but will also receive a Red Roof VIP pass, good for one complimentary night stay at a Red Roof.

Members of Red Roof's loyalty program, RediCard®, will also receive 500 bonus points when booking a stay in a Superior King Room during the month of March. Not a member? Enroll today at redroof.com/redicard.

Red Roof is recognized as a Nice Place. Nice Price.™ for guests and is known for its Nicest Price™ advance purchase program. The Nicest Price program awards 20 percent off when guests book and pay 20 days in advance. Guests can also receive 10 to 15 percent off when they book and pay at least 10 days in advance.

For more information or to book a stay at Red Roof, please visit redroof.com.

About Red Roof ®

Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year. Red Roof's portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, HomeTowne Studios by Red Roof®, The Red Collection®, and Red Roof's dual-branded properties. Red Roof has over 60,000 rooms in nearly 700 properties in the U.S. and internationally in Japan. For more information, visit redroof.com or download Red Roof's free app for iOS and Android devices. To learn about franchising opportunities, visit redrooffranchising.com.

Red Roof's Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.

*Pet accommodations policy may vary at some locations. To verify a hotel's pet policy, please review hotel information online at redroof.com or by contacting the hotel directly.

Alicia Rainbolt
Hill & Knowlton
212-885-0300
Red Roof