International Hospitality Management Schools: 2010 Worldwide Industry Ranking Survey
Background and Survey Details
Taylor Nelson Sofres (TNS) Travel & Tourism (U.K.), the world’s largest provider of custom research and analysis, has completed a broad industry survey amongst a large sample of senior managers from top international hospitality companies around the world. These companies were selected because they own and/or manage 5-star rated properties. This survey was conducted in August and September, 2010.
TNS executed a similar survey in 2007. The 2010 survey updates the results obtained three years before. Laureate Hospitality Education, a division of Laureate Education Inc, commissioned TNS to conduct both surveys utilizing objective techniques. Both surveys are statistically reliable at a 95% confidence level.
The primary purpose of the 2010 survey is to establish the relative ‘ranking’ of the various international hospitality management schools providing university-level programmes from which employers are likely to recruit staff for international 5-star hotel companies.
A total of 181 questionnaires from 55 different countries was received. All respondents hire students from international hotel schools, with over two-thirds of respondents (68%) have recruited graduates from at least two and up to five different hospitality management schools for their organisations. The respondents came from a broad range of 5-star hotel companies listed below.
Key Findings
A list of 74 hospitality management schools located around the world was presented to respondents. The list was generated from a worldwide scan of schools providing international education focused on hospitality management. Provision of instruction in English was a requirement for inclusion in the list of international hospitality management schools. In addition to this list, respondents were invited to add by open field any other schools in their ranking which might not have appeared in the pre-selected list. The list was automatically randomized by country and by school for each respondent to ensure that there was no influence on their selection as a result of their position in the list.