Wyndham Hotel Group Launches Super 8 Brand in Germany
BERLIN – Wyndham Hotel Group, the world"s largest hotel company with over 7,200 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), today announced at the International Hotel Investment Forum (IHIF) the launch of the iconic Super 8® brand in Germany.
The development agreement, which calls for a minimum of 10 Super 8 properties in the country over the next five years, was signed today. On hand for the signing were Wyndham Hotel Group President and CEO Eric Danziger and Andreas Erben and Martin Klöble, managing directors of Tristar Hotel GmbH. Tristar is a German hotel equity company collaborating with Colliers Hotel GmbH, an affiliate of Colliers International, which is a leader in global real estate services.
Danziger said, "This is an exciting time for our Super 8 brand as launching it in Germany will give us a greater presence in Europe and reinforce the brand"s position as the world"s largest economy lodging chain with over 2,200 hotels. We will continue to pursue strategic opportunities to grow the Super 8 brand as well as other brands in our portfolio throughout EMEA."
"The Super 8 brand fits perfectly with the growing demand for budget hotel accommodations in Germany—it is the right time to enter this market with an international brand," said Erben. "We see significant opportunity for future growth and, to me, the partners involved make this a dream scenario. We are really happy to be working in partnership with Wyndham Hotel Group to introduce a new class of hotel to Germany."
Today"s launch of the brand in the country follows an announcement at the same event last year to launch the Super 8 brand in Poland, with a minimum of 10 hotels to be developed there in partnership with Colliers International and constructed by Unibep Group, a Polish construction company.
Attendees at IHIF this week are also able to experience the new Super 8 guestroom concept, featured outside the IHIF lounge. The room is innovatively built using modular construction, allowing for faster and more economical hotel development. Consistent with the brand"s founding philosophy of providing consistent, friendly service and clean rooms at affordable rates, the room concept combines simplicity with comfort, ensuring the needs of the modern day traveller are catered for with features such as a USB charging station for iPods and iPhones as well as a large bed and walk-in shower.
Guests staying at Super 8 hotels can rest easy with the brand"s "8 Point Promise," offering free in-room high-speed Internet access, free SuperStart® continental breakfast, free stays for kids who share an adult family member"s room, cable or satellite TV with free premium channels, large walk-in power showers, free coffee in the lobby, a guaranteed best available rate on super8.com and access to Wyndham Rewards®, the Wyndham Hotel Group loyalty program which allows guests the opportunity to earn points towards free nights, free flights or free gift vouchers.
The Super 8 brand was established in 1974 in South Dakota and was acquired by Wyndham Hotel Group in 1993. With over 2,200 properties throughout the U.S, Canada and China, the brand has more hotels than any other economy lodging chain in the world. Reservations and information are available by visiting www.super8.com.
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world"s largest hotel company with 7,205 hotels and approximately 613,100 rooms in 66 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP by Wyndham™, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham and TRYP by Wyndham hotels as well as certain international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
About Colliers International
Colliers International is the leading advisory company in the real estate sector with over 15,000 employees working in 481 offices in 62 countries. As a subsidiary of FirstService Corporation (NASDAQ: FSRV; TSX: FSV and FSV.PR.U), Colliers offers the stability of a strong financial partner and significant local ownership providing clients with accountability and enterprising real estate solutions. Colliers provides a full range of services to real estate users, owners and investors worldwide including corporate solutions, sales and lease brokerage, property and asset management, project management, investment sales and consulting, property valuation and appraisal, mortgage banking and market research. More information can be found on www.colliers.com.
About Unibep Group
UNIBEP is one of the most rapidly developing Polish construction groups, operating in residential, commercial and general construction. With over 60 years of experience in the industry, the company competes with leading construction companies through the quality of its cooperation with investors and the optimisation of design and technical solutions for executed contracts. Projects completed by the company include a shopping, hotel and office complex in Kaliningrad (Russia), residential estates Tivoli Park and Miasteczko Wilanów in Warsaw, as well as ALFA Gallery in Białystok which received numerous prestigious awards. In recent years the company recorded a strong 11-fold increase in turnover. In 2008, income on sales of the UNIBEP Group exceeded PLN 505 million, in 2010 it reached PLN 658 million. Additional information is available at www.unibep.pl.
Christine Da Silva
Director, Media Relations | Wyndham Hotel Group
+1 (973) 753-6590
Wyndham
