McLean, VA – Americans anticipate spending more on both business and leisure travel this summer according to D.K. Shifflet & Associates’ quarterly travel intentions survey conducted among a representative sample of the U.S. population. Fewer than 20% of those surveyed plan to travel, or spend, less than they did in 2011.

Among those already planning summer trips, one-third of both business and leisure travelers say they will travel more days and spend more money this summer than they did last summer. “This bodes well for travel going forward, especially for business travel, which, despite steady growth in recent years continues to lag behind leisure” according to Cheryl Schutz, Vice President at D.K. Shifflet & Associates.

Summer 2012 Spending Intentions— Photo by D. K. Shifflet & AssociatesSummer 2012 Spending Intentions— Photo by D. K. Shifflet & Associates
Summer 2012 Spending Intentions— Photo by D. K. Shifflet & Associates

Started in 2012, D. K. Shifflet & Associates produces quarterly travel intentions to help marketers anticipate and plan for fluctuations in travel demand and spending. Fall 2012 intentions will be available in August.

Results based on a representative sample of the U.S. population (n=8457) interviewed in April 2012, by D.K. Shifflet & Associates Ltd., the leading U.S. consumer travel research firm. DKSA is located in McLean, VA and has, for the last 27 years, provided the Industry’s most complete consumer based travel data on U.S. residents and their travel worldwide.

Jim Caldwell
703.536.0933
D. K. Shifflet & Associates