Best Western International Adds Property on Thai Island Phuket
Bangkok – Best Western International – the World’s Largest Hotel Chain® – is expanding its beach resort portfolio with the launch of a new hotel on the tropical Thai island of Phuket.
Located just a few minutes’ walk from the golden sands of Patong Beach – Phuket’s most popular tourist area – the new resort is sure to be a hit with the increasing number of leisure travelers and family groups to this exotic island.
This Patong project will join the midscale BEST WESTERN collection and become the chain’s fourth property in Phuket, cementing the company’s position as a leader in the island’s mid- to upscale market. It will also become the 18th addition to Best Western’s fast-expanding Thailand portfolio.
“We are delighted to announce the opening of yet another Best Western property in Phuket, and our first in the buzzing beach resort of Patong,” said Glenn de Souza, Best Western International’s Vice President International Operations – Asia & the Middle East.
“With its idyllic sandy beaches, turquoise seas and excellent facilities, Phuket has become one of Asia’s most popular and tourist-friendly resort destinations. And as the main hub for entertainment, dining, watersports and nightlife, Patong is at the heart of the island’s success. We are certain that all visitors to Phuket will love Best Western’s combination of comfort, convenience and excellent service,” Mr. de Souza added.
When it opens in 2014, the new BEST WESTERN hotel will offer 220 guestrooms, all including modern amenities such as flat screen televisions and complimentary internet access. Guests will also be able to relax and soak up the tropical sun at a rooftop swimming pool or dine at the hotel’s all-day dining restaurant.
Best Western already operates three hotels in Phuket - BEST WESTERN Phuket Ocean Resort, BEST WESTERN Allamanda Laguna Phuket and BEST WESTERN PREMIER Bangtao Beach Resort & Spa.
The new addition will mark the continuation of a major Thailand expansion strategy, which has already seen Best Western open four hotels this year, taking its total countrywide inventory to more than 1,600 rooms across 16 hotels.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,100* independently owned and operated member hotels in 100* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* guests worldwide each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Best Western’s partnerships with AAA®/CAA®, Michael Waltrip RacingTM and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night, join Best Western Rewards®, the only hotel frequency program that's truly global. For more information or to make a reservation, please visit .
*Numbers are approximate and can fluctuate.
Vick Sriprapat
+662 656 1260
BWH Hotels