Doubletree Hotels (Hilton)

Hilton Worldwide today announced the signing of a new DoubleTree by Hilton hotel in Cape Town, South Africa, with local operator Upper Eastside Hotel (Pty) Ltd. The hotel will be Hilton Worldwide's fifth property in South Africa and its second in the 'Mother City' of Cape Town.

The 183-room hotel, currently known as Upper Eastside, will make changes in the coming months to bring the hotel in line with DoubleTree brand standards and is expected to open as DoubleTree by Hilton Cape Town Upper Eastside in late 2012.

The property is ideally located in the redeveloped, bustling district of Woodstock in northern Cape Town. A former industrial area, Woodstock has undergone a radical transformation in recent years to become an attractive and popular metropolis of trendy boutiques, art galleries, music bars and upcoming restaurants.

Patrick Fitzgibbon, senior vice president, development, Hilton Worldwide Europe & Africa said: "We are excited to extend our presence in a city with such a strong business and tourism culture and with a hotel which perfectly complements our first Cape Town property.

Today's signing represents Hilton Worldwide's 20th pipeline property in Africa and contributes perfectly to our multi-brand growth strategy dedicated to providing our guests with a range of choices in the most important cities in Africa."

The newly branded hotel will boast a range of amenities including a business centre, fitness centre, eight meeting rooms and a 300-capacity function room. The property will also feature a bar, a restaurant and a coffee shop. Accommodation includes executive rooms and suites as well as a number of two-storey duplex loft rooms located on the top floor offering stunning views of some of the city's best known landmarks.

Rob Palleschi, global head, DoubleTree by Hilton said: "The signing of DoubleTree by Hilton Cape Town Upper Eastside marks the brand's sixth signed hotel in Africa and is another important step in our growing global footprint. We are proud to welcome this premium property into the DoubleTree brand family and delighted we can help meet the city's growing international and domestic demand for first-class accommodation."

Positioned at the Southern tip of Africa, Cape Town is one of the most popular tourist destinations for travellers to the Continent. Known as the 'Mother City', Cape Town is a celebrated wine-making region and boasts world famous landmarks such as Table Mountain and Cape Point. The city also plays host to numerous festivals and events, including the upcoming World Design Capital exhibition due to take place in 2014. Cape Town was also honoured with Africa's Leading Beach Destination award during the 19th World Travel Awards held September 2012.

The converted hotel will operate as a franchise with owners Upper Eastside Hotel (Pty) Ltd, Chairman Mike Flax said: "We are thrilled to bring one of the world's most recognised hotel brands to this area of Cape Town and look forward to introducing DoubleTree's key success factors of exceptional service and distinctive style standards."

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World's Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.