Six Senses Launches Brand New Website To Introduce New Brand Positioning
Six Senses Hotels Resorts Spas today launched their brand new web site. It reflects the refreshed positioning for their brands with a new visual identity, which represents a more refined and modern Six Senses, while preserving its philosophy of being part of the local culture, yet in tune with the wider world.
The Web site makes full use of the group's vast library of extraordinary images, which often highlight the aesthetics and experiences, which are always unique, often unexpected and sometimes unusual. They also show the incredible natural beauty of the locations that Six Senses calls home.
The Six Senses symbol, the highly recognised graphic of a six-sphere pyramid has been streamlined. It is now reproduced in purple, channelling the colour's association to dignity, wisdom, spirituality, vision, power and passion.
Clearly defining the emotional hospitality for which Six Senses is synonymous, the site is packed with a wealth of information that includes the all-encompassing crafted experiences and the diverse experts that support them.
From visiting spa practitioners and celebrity chefs, to star-gazers, marine biologists and even a resident paragliding professional. These fascinating individuals compliment the dedicated employees that contribute significantly to Six Senses' uniqueness.
Addressing the needs of the consumer, industry partners, and media, the Web site also includes a section on Six Senses Residences, careers and a look behind the brands at the group's management style, mission and service philosophy. It also includes the Evason-branded properties, and the almost legendary sustainability commitments espoused by Six Senses.
Partnering Six Senses in the development of the Web site were Gyro – an Advertising Age Top 50 Global ideas shop and London-based media agency, John Henry.
The new Website, which retains the original address –http://www.sixsenses.com- is a move to maintain and enhance the positioning of Six Senses into the future by New York based Pegasus Capital Advisors, who acquired Six Senses in June 2012.
This launch is just the first instalment of the new site and there will be several progressions in the near future, which will better to connect the Six Senses brand and people with potential guests, partners, experts and influencers across the social Internet.
About Six Senses Hotels Resorts Spas
Six Senses Hotels Resorts Spas manages 19 hotels and resorts and 27 spas in 19 countries under the brand names Six Senses, Evason and Six Senses Spas, and has signed a further 34 properties into the development pipeline. Six Senses is part of the IHG Hotels & Resorts family.
Six Senses Hotels and Resorts: a leadership commitment to community, sustainability, emotional hospitality, wellness and design, infused with a touch of quirkiness. Whether an exquisite island resort, mountain retreat or urban hotel, the vision remains the same: to reawaken people's senses so they feel the purpose behind their travels and ultimately reconnect with themselves, others and the world around them.
Six Senses Spas: a wide range of holistic wellness, rejuvenation and beauty treatments administered under the guidance of expert therapists in all resorts as well as at 8 additional standalone spas. The high-tech and high-touch approach guides guests on their personal path to well-being, taking them as deep as they want to go.
Six Senses Residences: indulgent living as nature intended, providing all the unique amenities of a resort life community, while retaining the intimacy and personal touches of a beautifully-appointed private villa or apartment. Each is an appreciating long-term investment to be cherished for generations to come with immediate benefits including fine dining, pioneering wellness programming and exclusive status at other resorts worldwide.
Evason: a strong value focus with a vast array of personal guest experiences that the whole family will love, while sharing the Six Senses philosophy of uncompromised social and environmental responsibility.
Figures as at September 30, 2021
Benjawan Sudhikam
Director of Public Relations & Communications - Six Senses Hotels Resorts Spas
+66 2 631 9781
Six Senses