Emaar Unveils Vida Hotels and Resorts 'Where Inspiring Minds Meet'

The new generation of business executives, entrepreneurs and leisure travellers now have a hotel brand tailored just for them with Vida Hotels and Resorts by Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties. Vida, meaning 'life' in Spanish, embraces warmth, simplicity and youthful vitality, creating a stimulating environment. An 'urban hub where inspiring minds stay, play and connect', the first branded outlet in the novel hotel chain will open inDowntown Dubai, offering 156 rooms.

Mohamed Alabbar, Chairman of Emaar Properties, said: "The profile of today's global traveller is changing, with a more youthful, upwardly mobile audience seeking a distinct hospitality experience to suit their needs. Vida will add life to the hotel stays of this increasingly important tourist community, delivering an intimate touch but also the freedom they expect. With Vida Hotels and Resorts, we are creating a brand new concept in inspired living, elegant yet simple, and a new urban hub for the discerning traveller."

According to the ITB World Travel Trends Report 2012/2013, more than a third of travellers are aged 15-34.Dubaiserves as the hub for a vast youthful demography of over 2 billion people below the age of 25 years across theMiddle East,AfricaandAsia.

Vida Hotels and Resorts aims to tap into this rapidly emerging market, offering services and an ambience designed to appeal to the younger generation, as well as the practical advantages that go with great hotels in the best locations.

Vida Hotels and Resorts will be distinguished by neutral colours creating a chic ambience, good food inspired byMiddle Eastand international cuisine, and the convenience of the latest technology, including check-in via iPad and uninterrupted Wi-Fi service.

Emaar plans to roll out the new hotel chain in its key global markets, starting with the Vida Downtown Dubai (formerly Qamardeen hotel), in the heart of Emaar's world-famous master-planned community,Downtown Dubai. The new hotel brand will also oversee the operations and management of the neighbouring Al Manzil Hotel.

The portfolio of Emaar Hospitality Group includes: The Address Hotels + Resorts, Arabian Ranches Golf Club, Dubai Polo & Equestrian Club, and Dubai Marina Yacht Club, in addition to independent lifestyle dining restaurants including At.mosphere Burj Khalifa, The Palace Café and Madeleine.

About Emaar Hospitality Group:

Emaar Hospitality Group LLC is a wholly-owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, which manages Emaar's hospitality and leisure projects across the region. Emaar Hospitality Group owns and manages a diversified portfolio of hospitality assets including hotels, serviced residences, golf retreats, a polo and equestrian club, lifestyle dining outlets and the Dubai Marina Yacht Club.

The Address Hotels + Resorts, the five star hotel brand launched by Emaar Hospitality Group, brings a fresh identity to the hospitality and service sector of Dubai and the region. Vida Hotels and Resorts, a brand under Emaar Hospitality Group, is a refreshingly different hotel concept for the new generation of business executives, entrepreneurs and leisure travellers. Manzil Downtown Dubai, managed by Vida Hotels and Resorts, which marked its opening in 2015, is defined by its contemporary Arabesque design elements and elegant décor that embodies the region's cultural identity, and a diversity of culinary choices resonating the flavours of the Arab world. Rove Hotels, a new generation hotel brand targeting the fast-growing segment of value-conscious leisure and business travellers, is being developed by Emaar Hospitality Group for the joint venture of Emaar Properties and Meraas Holding. The new brand featuring an innovative authentic style will offer complete functionality, comfort and effortless service, defining its niche as the 'best value' hotels in Dubai.

Emaar Hospitality Group manages a number of food and beverage venues across its hotel and leisure portfolio, and has expanded into the management of independent restaurants.