sbe, an industry-leading hospitality, lifestyle and real estate

development company, today announced the launch of its award-winning SLS Hotels brand into China at an exclusive event in Shanghai hosted by sbe President, Sam Bakhshandehpour. The announcement was made in collaboration with sbe's partner in its Chinese expansion, Palace Hospitality.

"After growing the brand successfully across the U.S., we're honored to share the SLS

Hotels approach to hospitality with China, which is rooted in a commitment to uncompromising service, innovative design and captivating food and beverage offerings."

SLS Hotels in China will feature an aesthetic composed by acclaimed hotelier and sbe

Founder, Chairman and CEO Sam Nazarian and the SLS Hotels design team tailored for the Chinese market. With a cutting-edge aesthetic, world-class entertainment, and award-winning restaurant and nightlife concepts, SLS Hotels will showcase a hospitality offering that is truly unique to China.

"China is home to one of the fastest-growing tourism markets worldwide, and Shanghai,

Beijing, Wuxi and Kunming attract a global community of business and leisure travelers whose sensibilities align very well with the SLS Hotels experience," said Nazarian. "After growing the brand successfully across the U.S., we're honored to share the SLS Hotels approach to hospitality with China, which is rooted in a commitment to uncompromising service, innovative design and captivating food and beverage offerings."

SLS Hotels are synonymous in the U.S. for seamlessly blending service, luxury and style

in a manner that's gained international acclaim and numerous industry awards. With the ability to align the operations of hotel and food and beverage, SLS Hotels offers its guests a fully integrated experience, which has enabled the brand to attract a global following of business and leisure travelers, as well as resonating powerfully with the local communities surrounding its properties.

"Our goal is to deliver a 'new idea' in hospitality that is defined by a dedication to

creativity, personalization and operational integrity," added Bakhshandehpour. "The SLS Hotels brand connects with a global community, and we're humbled by the opportunity to expand our presence in China as we continue to grow the brand across the U.S."

Based in Los Angeles, California, sbe opened its first SLS Hotel in Beverly Hills in 2008.

Building upon the success of the Beverly Hills location, sbe expanded the brand to Miami with the highly anticipated SLS South Beach in 2012, and will open additional SLS Hotels locations in New York, Las Vegas, Seattle, Philadelphia and a second Miami location within the next 3 years.

Shanghai, Beijing, Wuxi, and Kunming are the first cities confirmed for SLS Hotels with

plans to launch SLS Hotels in additional Chinese markets after 2015. Palace Hospitality has an established track record of developing and operating many successful hotel and food and beverage brands in China.

For more information on sbe please click here and to learn more about SLS Hotels click here.

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately held, leading lifestyle hospitality company that develops, manages and operates world-class hotels, restaurants, lounges and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Over the last decade, sbe has mastered the art of creating desirable destinations; the lifestyle platform includes over 100 hotels and 150 restaurants and lounges. In 2020, Sam Nazarian shifted his focus to the culinary and nightlife world by launching Disruptive Restaurant Group (DRG.) DRG incubates and operates globally renowned culinary brands, including critically acclaimed restaurants, lounges and nightclubs. By partnering with an impressive roster of internationally renowned culinary talent, DRG concepts are committed to innovation and setting new industry standards. Restaurants and lounges include Casa Dani, by three Michelin-starred Chef Dani Garcia; Citizens; Katsuya, by Chef Katsuya Uechi; Kumi; MXO by Wes Avila; Doheny Room; HYDE; LiFE; and S Bar. Sam Nazarian has consistently demonstrated his ability to anticipate and shape the future of hospitality and gastronomy. With his unwavering passion, entrepreneurial prowess, and a portfolio of iconic brands, Sam has cemented his position as a trailblazer in both the hospitality and culinary world for generations to come. To learn more, visit sbe.com.