Cachet Hotel Group -- Game Changing Hotel Venture -- Announces First Property in Bangkok, Thailand
CHG's mission is to become the world's most
innovative and socially responsible hospitality company. CEO and co-founder,Alexander Mirzastated, "Our strategy is to be a fully integrated management company that is known for business model innovation. Personalization is of paramount importance. Our guests will experience continuous innovation in eating, drinking and living throughout our collection. We will also be known for leading the industry in environmental sustainability and community development."The Cachet Hotel Group's portfolio of brands will include:
- URBN – China's Green Brand. Renowned as a multi award-winning hotel, URBN is the gold standard for eco-tourism. URBN Shanghai will undergo renovations in August 2013 with the partnership of celebrity designer Jay Godfrey and its current manager, Interstate China. The URBN brand will expand acrossChina andSoutheast Asia as managed and franchised boutique hotels and villa resorts.
- r. – Asia's Lifestyle Brand. r. hotels will cater to young at heart explorers who are adopters of new technologies. Each r. hotel will be unique, paying homage to its city and neighborhood with a service style that features youthful, stylized, and positive surprises. r. hotels will be developed as a managed and franchised brand in cities and resort markets acrossAsia.
- Cachet – Global Luxury Living. Cachet hotel and residences will attract affluent connoisseurs, offering an "all-inclusive" luxury proposition. Cachet will feature highly personalized service, exceptional culinary experiences and spas that offer skin care and beauty treatments. Cachet hotel and residences will be primarily new build developments managed by CHG, located in gateway cities and destination resort markets worldwide.
Flagship Project in Bangkok
CHG has chosen Bangkok, Thailand– the world's number one tourist destination – for its
global launch of Cachet hotel and residences. International visitors to Bangkokhave increased by 15% per year since 2009 and are expected to reach 17.5 million by 2014. "Bangkokis emerging as a major tourist destination for Asian travelers. Travel to Bangkokhas increased by double digits for each of the past five years, and with iconic projects like this, the trend is likely to continue," said Rahul Bhatia, Group Managing Director of InterGlobe, South Asia's foremost travel conglomerate, and co-founder of IndiGo,India's largest airline by market share that also serves theBangkok market.CachetBangkokis part of a mixed use development comprised of over 150,000 square
meters of retail and a four star convention hotel connected toBangkok'spublic transportation system, main shopping malls and tourist attractions bySky Walk. The 27- story Cachet property will feature 70 luxury hotel rooms, 224 serviced apartments, Laris fine dining, and a luxury branded spa. The breathtaking 400 square meter penthouses will include outdoor living spaces, in-room dining by celebrity chefs and dramatic panoramic views. Hallmark features of Cachet Bangkok will include a 270 square meter infinity pool, meeting and event space overlooking the city and a 400 seat entertainment venue that will feature production shows and concerts.As part of its commitment to community development, CHG will be supporting Kai Sitthi
charity foundation, an organization formed by overseas Chinese based inBangkok, Thailand."We are extremely pleased to be partnering with Cachet Hotel Group to manage this
iconic project," commentedChen Wen Nan, Co-President of Asia-ThaiYuan Construction and Development Co., Ltd. "We believe Cachet Hotel Group's deep understanding of the Chinese customer and professional management team will be key to making this project a success."The construction at Smile Square will be managed by Asia ThaiYuan
Construction and Development Co. Ltd, and will open for business by late 2016.Cachet Hotel Group Leadership Team
CHG boasts a diverse management team comprised of multinational and multilingual
executives from nine countries and fluent in several Asian languages.CHG Chairman,Robert Roche, is an accomplished entrepreneur with over twenty years of
experience launching consumer businesses inAsia, including Oak Lawn Marketing, the largest infomercial company inJapan, and Acorn International, a media and branding company inChina. Mr. Roche was named by President Obama to the United States Trade Representative's (USTR) Advisory Committee and is a Board Member of Organizing for Action.The CHG management team will be led by CEO and co-founder,Alexander Mirza, who
brings over a decade of experience in hospitality development. In addition, Mr. Mirza was a partner in Accenture's global travel and transportation practice, where he advised CEOs and government leaders in infrastructure, airlines and online travel. Mirza has previously held senior level positions with Starwood Hotels and Resorts and at Hilton Worldwide, where he worked on the launch of Waldorf Astoria Hotels, celebrity chef partnerships and luxury spa developments. Mirza is a graduate of theHarvard Business School, where he was an Aga Khan Foundation Scholar.CHG's Chief Creative Officer, ChefDavid Laris, has worked extensively inChinaand other
Asian markets for the past 20 years. AsChina'smost premier celebrity chef, Laris has developed a strong following in social media and through his television show "Dining with David and Sarah." In addition to featuring his own concepts inHong Kong,ShanghaiandBeijing, Laris, and CHG President of F&B,Aaron Griffiths, will develop an all-star lineup of celebrity chefs and restaurant brands inAsia.New York-based fashion designer,Jay Godfrey, known for his collection of sleek and
sophisticated designs, will be the lead designer for CHG's hotel brands. Adored by the fashion world and showcased by luxury retailers such asNeiman Marcusand Nordstrom, Godfrey's designs have captured a loyal celebrity following, includingJennifer Lopez,Carrie Underwood,Taylor SwiftandEva Longoria.CHG's business development team includes multilingual executives who have a broad
experience in real estate development throughoutChina,Southeast Asiaand the U.S. includingYvonne Choi, Managing Director,Kimy Chen, Vice President Business Development for Luxury Brands andJan Lu, Vice President Business Development for Lifestyle Brands. Rounding out the management team are CFOMartin Key, an investment banker with private equity experience inChinaandIsabelle Dugal-Thompson, Vice President of Brand Marketing.CHG is currently working on projects in various stages inChina,Southeast Asia,Indiaand
the U.S. and expects to make further announcements later this year.About Cachet Hospitality Group:
Cachet Hospitality Group (CHG) is a lifestyle hospitality branding and management company with offices in Los Angeles, Shanghai and Bangkok. CHG's mission is to be the leading innovative and socially responsible hospitality company in Asia Pacific and North America, with recent expansions into Cabo San Lucas and New York City. With numerous projects under development, CHG is focused on establishing properties in Greater China, Southeast Asia and the Americas. For more information, please visit www.cachethotelgroup.com.
Isabelle Dugal-Thompson
VP Brand Management
Cachet Hotel Group (CHG)
