Alila to expand into Oman - New opening in spectacular Jabal Akhdar mountain region set for 2014

Boutique Asian hotelier, Alila Hotels & Resorts will expand into Oman in early 2014 with the opening of Alila JabalAkhdar, the first luxury resort development in the stunning mountainous JabalAkhdar region of Oman.

Set 2000 metres above sea level just two-hour drive from Muscat, the resort will provide access to one of Oman's most spectacular and untapped regions.

Overlooking a dramatic gorge with views of the Hajar mountains, Alila JabalAkhdar will be perfectly positioned to explore the region's renowned rugged landscapes; a haven for adventure travellers, nature lovers and those seeking an escape from the desert heat.

Alila JabalAkhdar will feature 78 suites, six loft suites and two Omani villas along with a spectacular cliff-side restaurant, outdoor and indoor pools, Spa Alila and fitness facilities as well as beautiful event spaces. The project is developed by Omran, the government owned tourism investment, development and management company, with interior design work by P49 and architectural consultancy by W S Atkins.

Mark Edleson, President, Alila Hotels & Resorts : "The Jabal Akhdar region is the perfect location for our first foray into the Middle East. Its combination of interesting natural eco-systems, physical beauty and intriguing history and culture perfectly fit within our development philosophy. Long a magnet for Gulf visitors attracted by its temperate Mediterranean climate and natural beauty, the Jabal Akhdar region is being sensitively developed to appeal to the international tourism market, with investment in its infrastructure. The concept of luxury today is less defined by specific materials and facilities but more about the unique experiential details. Our guests are well travelled, and they come for the Alila Experience that goes way beyond the confines of the resort. We need to offer the Alila guests engaging ways to enjoy their leisure pursuits while connecting them to the social rhythms of the local community. Our goal is to send our guests home with spiritual and emotional memories, not just souvenirs."

The opening of Alila JabalAkhdar is part of an exciting development pipeline for Alila, with projects also currently underway in Indonesia along with future expansion into China and Europe.