MKG Group

With some 19.5 million rooms on January 1, 2014, the global hotel supply slowed its

growth last year. While it flirted with 3% in recent years, the growth rate did not surpass 1.2% across 2013. Overall, the global hotel supply (branded and independent supply) grew by close to 200,000 rooms.

Once again, hotel groups acted as the main growth engine. On the period, the 3.2%

growth of the branded hotel supply made up for the contraction of the independent supply on some mature markets. With some 240,000 additional rooms, the chain supply thus reached 7.85 million rooms on January 1, 2014.
Source: Hospitality ONSource: Hospitality ON
Source: Hospitality ON
Source: Hospitality ONSource: Hospitality ON
Source: Hospitality ON

Growth in the branded supply was supported by the dynamism of leading hotel groups

on the international scene, where they are diversifying geographically to balance risk. Given the maturity of most developed countries, emerging markets continue to be the key growth feeders, with Asia Pacific in the forefront (+11.5% growth in its chain supply). This year, the Middle East & Africa region (+7.2%) was also a focus of international attention, alongside Latin America (+3.8%) with Brazil as a focal point. While together they still account for close to 70% of the chain supply, North American and European continents continue to lose market shares from one year to the next.