Oakwood selects eRevMax to optimize online sales
12 properties to use RateTiger for channel management and competitor intelligence
Oakwood Managed Properties, one of the largest serviced apartment chains in South East Asia and India, has selected eRevMax to optimize online sales through efficient channel management. Twelve properties of the group will be using the RateTiger Channel Management solution to manage rates and availability across multiple sales channels from single platform.
Asia accounts for 7.54% of the global serviced apartments market and in 4.76% of the world's serviced apartment locations. A division of Oakwood Worldwide, Oakwood Managed Properties comprising of an award-winning portfolio of 28 properties offer world-class long-and short-term accommodation options for both business and leisure travelers in 15 cities.
"The Serviced Apartment sector in the region is growing at a tremendous rate of 34% per year. RateTiger will help Oakwood Managed Properties to expand online penetration and maximize revenue by reaching out to new markets. They can centrally manage rates and availability in real-time across a variety of channels, as well as monitor channel performances to optimize online sales from a single interface. Our Channel Manager helps properties to improve online revenue potential by distributing availability across all relevant sales channels through pooled inventory," said John Seaton, VP Sales – EMEA and APAC, eRevMax.
"We are looking at implementing a channel management system that helps us achieve rate parity efficiently. RateTiger will help us save valuable time and give us a better overview of the market, enabling us to concentrate on the strategic aspects of marketing," said Tabatha Ramsay, Vice President Sales, Marketing and Revenue.
RateTiger, from eRevMax, is a fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography. Leveraging the flexibility of RateTiger, Oakwood Asia can maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach.
About Oakwood Asia: Oakwood Hospitality Group is a provider of world-class accommodation options for the globally mobile traveler, catering to both business and leisure for long- and short-term stays. Comprising of an award-winning portfolio of 28 properties in 15 cities across eight countries and territories, our three brands, Oakwood Premier, Oakwood Residence and Oakwood Apartments offer distinct guest experiences to cater to different lifestyles. Oakwood properties combine the space, comfort and personalized environment of a private residence with the full amenities and quality service of a hotel. For more information about our properties and locations, please visit OakwoodAsia.com
About eRevMax: eRevMax is the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions to the hospitality industry. The company delivers its premium hotel channel management product RateTiger, web-based solution SimpleDistribution and its real-time enterprise connectivity gateway - Connect, to the hospitality and travel industry. Incorporated in 2001, eRevMax serves over 20,000 hotel customers worldwide with offices and R&D centers across three continents. For more details, please visit http://www.erevmax.com/ or contact us on [email protected].
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Swapan Kumar Manna
Senior Executive - Marketing
0091 (33) 4021 4119
