Hyatt celebrates launch of Centric, a new lifestyle brand
Blog post by Hyatt's VP Brands Kristine Rose
It's so exciting to introduce to you Hyatt Centric – Hyatt's newest full-service brand. We just announced our plans for this global brand to owners and developers at the Americas Lodging Investment Summit (ALIS). What I love most about this new brand is that it's the result of a two-year journey, working closely with guests and our owners to test and perfect the experience that you've told us you want. Hyatt Centric hotels will allow us to better serve a particular lifestyle – the one of a wanderer, planner and wishlister. We we like to call them the "modern explorers."
Who exactly is the modern explorer? They're a group of multigenerational, savvy, curious consumers who want an uncomplicated but intuitive experience. They also want to really live the destination, regardless of whether they are in town for an overnight business trip or a week-long vacation.
Does this sound like you? We hope so! Because we're launching Hyatt Centric with the plan to unveil over 15 hotels this summer in key destinations such as New York, Chicago, Atlanta and Paris.
That leads to the name "Centric," which means to be in the middle of the action and in the know, and that's what guests can expect from these hotels. Each location will have its own personality and design touches that reflect the location.
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About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2023, the Company's portfolio included more than 1,300 hotels and all-inclusive properties in 76 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
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