NH Hotel Group wins the global tender to operate the largest hotel in Benelux with its nhow brand
he winning hotel ´nhow Amsterdam RAI´ will offer an unconventional and disruptive experience to their guests in an iconic building designed by OMA, founded by Rem Koolhaas, that will change the city skyline
After a competitive tender procedure, NH Hotel Group's project 'nhow Amsterdam RAI' has been chosen as the winning hotel concept by The City of Amsterdam and Amsterdam RAI. The new building will be the largest hotel in the Benelux and will be located at the Amsterdam RAI complex, one of the largest exhibition and conference centers in the Netherlands. NH Hotel Group expands to eleven hotels in Amsterdam and will add an icon of 91 meters to the Amsterdam skyline.
nhow Amsterdam RAI is the answer to a long desired wish of Amsterdam RAI to have a hotel on their own grounds. The hotel, operated under a lease contract by NH Hotel Group, will have 650 rooms, which makes it the largest hotel in the Benelux. On 25 floors, guests will experience nhow in every possible aspect. As any other nhow hotel, nhow Amsterdam RAI will offer an unconventional and disruptive experience that elevate the guests stay by awaking their senses.
nhow hotel brand
Under the umbrella of NH Hotel Group, nhow is the chameleonic hotel brand that adapts itself to the city where it is and is always changing. Taking its inspiration from the most avant-garde cities in the world and designed by the most creative minds of the moment, nhow is both a hotel and an explosion of inventiveness occupying one single space. At nhow hotels nothing is pre-established,everything is unexpected and it awakens all the guests senses, both physically and intellectually. From the hotel entrance to the rooms, the lobby, the restaurants, the corridors, the meeting rooms and the creative spaces, the experience is different for every consumer but with a common feeling, the sense of "wow".
nhow hotels, located in key trendy urban areas undergoing transformation and change, become a reference point of the cities to meet, experience and create.
nhow Amsterdam RAI will be the second nhow hotel in The Netherlands after the recently opened nhow Rotterdam last year. Also nhow is currently present in Milan (Italy) and Berlin (Germany) and is expected to reach 12 additional destinations by 2018. The development of the nhow brand is part of one of the 24 initiatives included in the strategic five year plan of NH Hotel Group, with which the company aspires to be the top choice in the mind of consumers.
nhow defines a new generation of hotels: iconic, inspiring, surprising and always on the move. As a synthesis of a new style of enjoying life, "nhow brings in an up to now unseen level of hospitality and aims to become the benchmark for the most innovative cultural, social and artistic movements of the big cities, globalized and constantly changing" says Federico J. González Tejera, CEO of NH Hotel Group.
nhow Amsterdam RAI: On Air
The hotel concept focuses on connectivity, innovation and media. Guest will be able to connect with each other and the rest of the world 24/7 and state-of-the-art technological innovations will be implemented in the hotel, such as the 3D Holographic Telepresence technology, one of the latest functionalities for virtual and interactive meetings and events (Installed in 10 destinations before the end of this year). NH Hotel Group is the only hotel chain in the world that offers technologic solutions like these in their hotels permanently. On the top floor, a high-end, multimedia studio will be created. With a mind-blowing view as a décor, tv-, radio- and online programs can be recorded and aired live from the top of Amsterdam.
Change the skyline
nhow Amsterdam RAI is a great addition to NH Hotel Group's presence in the Dutch capital. " With 650 rooms, 25 floors and a state-of-the-art multimedia studio at 91 meters up in the air, we will change the Amsterdam skyline, together with our partners. After nhow Milan, nhow Berlin and nhow Rotterdam, iconic nhow Amsterdam RAI will be a hotspot where ultimate hospitality, surprise elements and breathtaking gastronomy will be 'On Air', every day and night," says Maarten Markus, Managing Director of NH Hotel Group Benelux, UK, France, USA & Africa.
As later this year and in 2016, NH Hotel Group also launches three hotels of their other brand in Amsterdam, NH Collection, the Company's position in the Netherlands becomes more and more leading. On April 16, NH Hotel Group was voted Best Hotel Chain of the Netherlands by the Dutch consumers at the yearly Zoover Awards 2015 ceremony, for the second year in a row and with an overall score of 9.0 for hospitality, facilities and quality.
Partners
nhow Amsterdam RAI will become a destination and hotspot for guests of Amsterdam RAI, business travelers, leisure travelers and the Amsterdam citizens.nhow Amsterdam RAI will be developed together with real estate development partner COD. The hotel will open its doors in the second half of 2018.
The design is made by the world famous architects of OMA, founded by Rem Koolhaas, who are also responsible for iconic nhow Rotterdam, winner of the Entree Hospitality & Style Award for Best Hotel Design of 2014. The design for nhow Amsterdam RAI is based on ' The Signal', a well-known object, located at the main entrance of the Amsterdam RAI. In January 2015, The Signal got the status of National Monument. The eye-catching shape has inspired the architects to create the impressive design for the hotel.
nhow Amsterdam RAI will have the Most Preferred Hotel status for guests, meeting & event organizers and visitors of the Amsterdam RAI. As partners, they will join forces to promote the city of Amsterdam for international meetings, congresses and events.
About NH Hotel Group, part of Minor Hotels
NH Hotel Group, part of Minor Hotels, is an established multinational hotel operator and a benchmark urban hotel chain in Europe and the Americas, where it runs over 350 hotels. Since 2019, it has been working with Minor Hotels on integrating all of its hotel trademarks under a single corporate umbrella brand with a presence in over 50 countries worldwide. Together they have articulated a portfolio of more than 500 hotels operating under eight brands – Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and Tivoli – which between them provide a broad and diverse spectrum of hotel solutions in touch with the needs and desires of today's global travellers.
