New Inner Circle Club Members Announced By Boutique & Lifestyle Lodging Association (BLLA)
Exclusive Club Offers Perks for Top Hospitality Businesses
Los Angeles, CA, May 4, 2015 – Being named a member of BLLA's Inner Circle Club (ICC) is an honor for a hospitality organization and the Boutique & Lifestyle Lodging Association announces that more companies will be given this accolade. These specially chosen businesses will be recognized for their top level of support for BLLA as they join this invitation-only club.
The Inner Circle Club is an exclusive network of hospitality companies that are recognized as the very best in the industry. The BLLA created the Inner Circle Club as the highest level of sponsorship in order to highlight the very best organizations throughout the BLLA private channel. Inner Circle Club members will receive Diamond Sponsorship for BLLA Events, as well as a number of other marketing and promotional benefits including exclusivity for their particular specialty during the term of their ICC membership.
The newest businesses that have been accepted into the club and who are joining CohnReznick, Greenberg Traurig, Parker & Morgan and SUITELIFE include Duxiana, Leonardo and Duetto.
New Members Thrilled to Support BLLA
The new members of the Inner Circle Club are very pleased to be involved in supporting the BLLA, an organization that is committed to the future of independent luxury lifestyle and boutique hotels.
Simply by being on the BLLA Inner Circle Club list the members will enjoy instant credibility and trust from the industry. They will be able to enjoy the advantages of being connected with a target market without any hassle. Being a part of this exclusive group also includes having industry information readily available so that companies can better formulate their strategies.
Patrick Bosworth, CEO of Duetto, said: "At Duetto, we strive to partner with organizations that represent the best in thinking to help propel the hotel industry forward to an even brighter, more profitable future. BLLA advances those objectives in the boutique and luxury segment - and I am happy to join distinguished colleagues and friends on its Advisory Board Committee and in the Inner Circle Club."
"BLLA is a perfect match for us because their audience of boutique, lifestyle and design-based properties has great stories and experiences to share," says Stephen McDonald, the Chief Financial Officer at Leonardo. "This resonates perfectly with Vizlly, our Digital Marketing System, which emphasizes the importance of storytelling in today's digital landscape. We're delighted to become a member of their Advisory Board as well as join their Inner Circle Club which will further allow us to connect with like-minded hospitality professionals."
Ed Curry, President of DUX North America, states "partnering with BLLA supports our goals to meet the ever-increasing demand from discerning clients and provide the highest level of service and quality. We are excited to join this prestigious group and look forward to successful collaborations with its members."
MAJOR ADVANTAGE
One of the major advantages to being part of the Club is the top level recognition that sponsors receive at all BLLA events. Club members receive all of the perks of a Diamond Level Sponsorship, but with a twist. An ample amount of exposure will be given at all BLLA's distinguished and respected conferences. Attendees at these events come from all over the world, so members have the opportunity to grow beyond the local markets and reach a global economy.
It is also an excellent opportunity to build referral partnerships with other club members, who represent the best of the best in the industry. Members of the Inner Circle Club are listed as the only product or service provider in the BLLA ICC roster of preferred vendors for their category. This means no competition and a great deal of respect. This is a very cost effective marketing strategy and it will create positive publicity.
Being part of the invitation-only Inner Circle Club could offer many privileges for your business. If you would like to be considered for Inner Circle Club membership, please contact BLLA directly at 818-883-4363, x.4 or send an email to: [email protected].
About The Boutique & Lifestyle Lodging Association (BLLA)
The Boutique & Lifestyle Lodging Association (BLLA) is the first and only association dedicated to uniting the world's boutique and lifestyle hotels for the benefit of properties and suppliers as well as travelers. Created to be the unifying voice of this distinctive subset within the hospitality industry. BLLA's goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information or to become a member visit www.blla.org. Attend the conferences powered by BLLA by visiting www.bllaevents.com.
Frances Kiradjian
Founder & CEO
+1 818 264 4810
BLLA
